Pimp my payment tweets: Blippy opens with $1.6m funding

Blippy, the Twitter-like service that automatically publishes users' credit card transaction details online, has officially launched after completing a closed beta and revealed details of a $1.6 million round of funding.

  0 3 comments

Pimp my payment tweets: Blippy opens with $1.6m funding

Editorial

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

Following a private beta with 5000 users, the site went public today, enabling users to link a card, as well as accounts at outlets like iTunes and Amazon, to the Blippy site, which then automatically provides a Twitter-style stream of purchases.

The transaction details include the name of the person, how much they spent and where. For Amazon and iTunes purchases it also shows what was bought. Others can then follow the stream and, as with Twitter, participants can choose to make their purchases private or public.

The funding round was led by Charles River Ventures with investments also coming from Sequoia Capital, Twitter CEO Evan Williams, Jason Calacanis, James Hong, Ariel Poler, and Ron Conway.

The firm's co-founder, Philip Kaplan, who has also put in money, says the funding will be used to help it through the next 12 to 18 months and "prove the model".

Sponsored [New Report] Managing Fraud Risks with Synthetic Data: A Practical Approach for Businesses Services Industry

Related Company

Keywords

Comments: (3)

A Finextra member 

Why would anyone want to do this?

A Finextra member 

Just verified today's date - no, it is not April 1st ...   (;-))

Jeremy Kidd

Jeremy Kidd I/T Consultant at Cargill, Incorporated

I was wondering the same thing. The only thing that struck me was that this would be useful for fraud - making sure I recognized the transactions that we're hitting. It's not set up that way at all though. It just seems like a social tracking "what's hot" service. Hmm...

[On-Demand Webinar] Exploring the ethics of AI in bankingFinextra Promoted[On-Demand Webinar] Exploring the ethics of AI in banking