AIT and Protagona Worldwide have formed an alliance to combine their respective customer relationship management (CRM) and performance marketing solutions.
The partnership will enhance AIT's capabilities in the areas of campaign management, segmentation and customer profiling while making Protagona Ensemble product suite more widely available to retail financial services customers, say the companies.
"Customers will increasingly differentiate between financial services providers according to the ease of access offered to them by channels to market, as well as by the quality of service received," says Clive McNamara, marketing director at AIT. "The link with Protagona Worldwide will be a key part of our alliance/partner programme and will help both companies generate new business opportunities, particularly in Europe."