Nationwide Building Society is to introduce on-screen advertising across its entire cash machine network after purchasing an additional 1500 ATM:ad software licences from UK multimedia agency i-design.
The move, which follows on from an earlier initial investment in 1000 licences provides the UK mutual with the means to roll ATM:ad out across its entire cash machine network.
The software enables banks and other network operators to present a combination of internal and third-party adverts on their cash machine screens. Nationwide anticipates that the first third-party sites will go live in Q2 2004.
Kevin Scott-Evans, controller in self service banking at Nationwide says: "The increase in the number of licences provides coverage across the entire Nationwide network and will enable us to advertise our own product range but also share in revenues generated from 3rd party advertising at non-branch locations."
Plans are underway for a Q2 launch advertising promotion at 267 sites which will be the first large scale campaign of its kind in the UK.
In addition, i-design's Interface creative team has been engaged to develop Nationwide product-specific animated adverts which will be rolled out at the same time.
I-design was recently engaged by the Co-operative Bank to assess the suitability of its network for ATM advertising and a pilot campaign is planned for Q3 2004.