Standard Life Bank has launched a Web site for homeowners to rant and complain about their mortgage.
The site - www.hateyourmortgage.com - was constructed by digital agency DNA Consulting and has its own virtual agony aunt, a rant line and a spoof letter which visitors can use to dump their current mortgage. Standard Life says the winner of the best online rant will have their mortgage paid by the bank for a year.
Standard Life Bank claims millions of homeowners hate having a mortgage and would love to get rid of it. David Macmillan, director of sales and marketing, Standard Life Bank, says: "We're trying to channel that negative into a positive to encourage visitors to the site, not just to vent their anger but also to urge them to take action over their mortgage."
The bank has also introduced a 'love your mortgage' section to its site which features spoof photo casebooks and personal ads that encourage customers with mortgages at other banks to call Standard Life for a new one.