Alex Kreger Founder & CEO at UXDA
The essence of user experience engineering There are millions of problems customers face every day. Any successful business starts with a solution-to-solve problem, but not every solution is usable enough to help customers. Service interface design ensures digital solution usability by matching solutions with user needs and psychology. Actually in...
12 January 2017 /retail /predictions Innovation in Financial Services
Some experts fear that the sharing economy will destroy a traditional capitalism with its global corporations, banks, and supply chain. For instance, Uber — a simple service to search private drivers — that practically destroyed the licensed taxi labor market and led to mass taxi drivers’ strikes in New York, Chicago, San Francisco and London. Sh
22 December 2016 /startups Innovation in Financial Services
Bill Gates said that banking will always be needed, but banks as we know could easily disappear. And FinTech is all about winning changes and everyday finance improvements. In 2015 venture capitalists raised $19.1 billion USD to support FinTech revolution. With the five biggest banks controlling nearly $15 trillion in assets, FinTech’s $19.1 billi...
15 December 2016 /retail /startups Innovation in Financial Services
User Experience (UX) in banking is about human feelings, impressions and behaviours while using banking digital interfaces. For my UXDA agency the aim of banking UX engineering is to create financial services that matches users’ needs with banking capabilities and are easy and pleasant to use. So, let’s outline some general Do’s and Don’t’s in ban...
29 November 2016 /retail Innovation in Financial Services
I found 3 key findings in Capgemini and Efma annual Retail Banking Report 2016 about banking customer experience, which I want to share with you. 1. Banks are focused on older customers leaving Gen Y less satisfied Despite of overall positive customer experience growth (up to 50% in last 2 years in Central Europe and Eastern Europe) Gen Y is 20%...
28 September 2016 /retail Innovation in Financial Services
Many job titles have disappeared throughout history, and the reason for that is technology. The idea behind technology was to make human life much easier and more convenient, e.g., calculating incredibly complex numbers, waking up to your favourite tune, contacting people from a remote location, to name just a few. All the technological progress y...
12 September 2016 /people /retail Innovation in Financial Services
We are constantly discuss that financial design should be clear, simple and helpful in solving user issues. Traditional banks agree, but they wonder why we have to constantly repeat what appears to be so obvious. Actually, this reaction puzzles me, because, in reality, I rarely see a user-centered design in modern banking services. I recently got...
29 August 2016 /payments /retail Innovation in Financial Services
I wrote this article because of an incident that happened to my friend last week; let's call him Steve. Steve wanted to buy a house by taking a loan at a bank he desired, but, in the end, he used another bank. I thought, it’s just a common thing because the offer by the other bank was better. Surprisingly, my friend denied this, saying the proposa...
22 August 2016 /people /retail Innovation in Financial Services
Have you ever thought why people are bad at understanding and planning their finances? Why is their debt almost as big as their pay check? Why they are so reckless with their money after a payday? Answer is simple — humans are economically irrational and it’s perfectly normal, because economics is not in our nature. Our brain is lazy on doing calcu...
19 August 2016 Innovation in Financial Services
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