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Alex Kreger

Alex Kreger Founder & CEO at UXDA

Is it true that traditional banks are engaged in self-deception?

We are constantly discuss that financial design should be clear, simple and helpful in solving user issues. Traditional banks agree, but they wonder why we have to constantly repeat what appears to be so obvious. Actually, this reaction puzzles me, because, in reality, I rarely see a user-centered design in modern banking services. I recently got...

/payments /retail Innovation in Financial Services

Alex Kreger

Alex Kreger Founder & CEO at UXDA

How Banks Are Losing Millions by Ignoring UX Design

I wrote this article because of an incident that happened to my friend last week; let's call him Steve. Steve wanted to buy a house by taking a loan at a bank he desired, but, in the end, he used another bank. I thought, it’s just a common thing because the offer by the other bank was better. Surprisingly, my friend denied this, saying the proposa...

/people /retail Innovation in Financial Services

Alex Kreger

Alex Kreger Founder & CEO at UXDA

Why People Are Stuck With Finances And How Technology Can Change It

Have you ever thought why people are bad at understanding and planning their finances? Why is their debt almost as big as their pay check? Why they are so reckless with their money after a payday? Answer is simple — humans are economically irrational and it’s perfectly normal, because economics is not in our nature. Our brain is lazy on doing calcu...

Innovation in Financial Services

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