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Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

Marketing practices employed by the financial companies in 2021

In recent years, after the technological advancements, those companies that are involved in the financial industry, banking, or other business, have realized that the traditional ways of attracting clients are not efficient anymore. When the customers are focusing on securing their accounts as much as possible, due to the fact that we live in a di...

/startups

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

Crypto banks are gaining momentum over traditional banks

The massive popularity of crypto-industry is visible in numbers. For example, the bitcoin market cap reached more than $1 billion and blockchain is expected to hit $23.3 billion. The general market cap of cryptocurrencies is expected to hit $1087,7 billion by 2026. Due to these very eye-catching numbers, crypto banks remain on the rise, while the ...

/crypto

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

Visa will support crypto transactions

The year 2020 has shown that many changes in the financial market are having the spillover effect and influence other industries as well. The fact that the popularity of bitcoins or other cryptocurrencies were, led to the fact that people started admitting its advantage and start using it more widely. The major companies in the countries like the ...

/payments /crypto

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

How is AI revolutionizing FX market in a way we didn’t even realize

The foreign exchange or forex market is the biggest financial market in the world. It is even bigger than the stock market. Moreover, the forex market continues to grow, and one major reason for this is the use of the latest technologies, including artificial intelligence. In fact, it wouldn’t be wrong to say that AI is revolutionizing forex tradi...

/inclusion /markets

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

Fintech reshapes U.A.E's financial industry

Since its introduction, the rise of financial technology is unstoppable. A lot of consumers and countries around the world are increasingly adopting fintech. And all its products and companies are on a fast rise. Research showed that between 2015 and 2019, consumer use of fintech globally increased a whopping 75% as more and more people prefer thi...

Fintech

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

Fintech in the midst of global pandemic: Predictions for 2021

s the world is anxiously anticipating the arrival of long-awaited vaccines and people are hoping that the new 2021 will bring things back to normal, we are asking ourselves what the future of the global fintech industry might look like in the next twelve months. When the majority of the world’s population was forced to stay at home and amend the ...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

How service gamification is part of fintech

Gamification is a technology to adapt game methods to non-game processes and events to make employees/participants more involved in the process. Why introduce gamification into business, manufacturing? The need for new methods of motivation has arisen because the old incentive schemes have ceased to work. Gamification aims to replace workflows, f...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

Why Russian banks are suddenly turning into tech companies

With the rapid technological development and the new tendencies of the market, the Russian companies seem to find a very interesting move towards the direction of the tech, rather than traditional banks. The traditions and the conservative approach towards the topics are slowly getting to an end as it seems, according to the news. This might be in...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

Why do fintech startups in Europe resort to traditional finance?

Today more and more investors are relying on the Fintech industry considering the tendency nowadays in every single sector of the world to digitalize. As technologies emerge, the number of fintech startups rises all over the world and many startups play an important role in the rise of the national economies. However, the success of any type of st...

Konstantin Rabin

Konstantin Rabin Head of Marketing at Kontomatik

The Post-Soviet fintech landscape - the case for Georgia

Many decades have passed since the collapse of the Soviet Union but the trace is left on the countries is still felt in many aspects of their social lives. Sometimes people think that the countries that split from the USSR would have never emerged as completely independent, developed regions because of the influence the USSR had over them. Back in...

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