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Alexander Bachmann

Alexander Bachmann CEO at Mitgo Group

Accelerating the Future of Cashback: Market Projected to Hit $108 Billion by 2025

In the age of widespread online shopping, cashback has emerged as an effective strategy for attracting traffic and enhancing customer engagement alongside the development of e-commerce platforms. According to a recent Statista study, the global number of online buyers reached 2.71 billion in 2024, and this figure is expected to rise to 2.77 billio...

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Alexander Bachmann

Alexander Bachmann CEO at Mitgo Group

Financial Institutions Can Now Profit from over $1.5 Billion of Global Affiliate Spend

Companies offering in-app payments and financial services within their respective platforms are examples of applying embedded finance in non-financial services. As embedded finance alters how businesses, both financial and non-financial, approach finance, companies are already seeing the benefits that come with it. For instance, 88% of them have re...

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