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Suman Rao UK managing director at Avaloq

How design thinking can transform user experience in wealth management

Design thinking is, at its core, a process of empathizing with the user. The methodology has been successfully used in many industries to drive human-centred innovation, resulting in the creation of pioneering products like the first mouse for Apple. In recent years, it has become increasingly popular in the financial industry and big financial pl...

30 November 2023 /wealth Digital Banking