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Pulkit Giria Functional Consultant at Tata Consultancy Services

How can marketers manage consent and preferences of the customers to enhance personalization?

Today, financial services marketers are facing great challenges with recent laws and increased customer sensitivity around data privacy while communicating with their customers across channels. Any communication that can identify an individual can be shared only if there is explicit consent from the person and effective security controls. It is ve...

28 March 2023 /security /regulation Marketing in Financial Services