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Penny Townsend

Penny Townsend Co-Founder & CPO at Qualpay

Unveiling the Power of Interchange Optimization for ISVs

In the fast-paced landscape of today’s industries, particularly within the technology sector, efficiency and streamlining operations are imperative. Every aspect of operations, including financial transactions, plays a crucial role in the success of anyone in the IT world, from developers to ISVs. ISVs, in particular, have an opportunity to take a...

/payments The Payments Business

Penny Townsend

Penny Townsend Co-Founder & CPO at Qualpay

Checkout Payments Pages - They're Definitely Worth Checking Out

When it comes to designing your website, it's crucial that you make your checkout page as convenient, simple, and seamless to navigate as possible for your customers. After all, the checkout page is where the rubber meets the road, you might say. That is, it's where customers ultimately decide to buy what you are selling. There are two types of ch...

/payments /regulation The Payments Business

Penny Townsend

Penny Townsend Co-Founder & CPO at Qualpay

Adding a surcharge fee: How to identify and capture untapped revenue

Over the last five years there has been a significant shift to digital across all business processes, not least accelerated by a global pandemic. The rollout across businesses and merchants is often piecemeal, different departments lead while other functions lag. Payments is often one area of the business that perpetually lags. In fact, 64% of the...

/payments /cloud Fintech

Penny Townsend

Penny Townsend Co-Founder & CPO at Qualpay

Tackling PayFac: 3 Questions all ISVs and Developers Must Ask Themselves

As the broader economic landscape continues to challenge organizations and enterprises of all sizes, ISVs and developers must consider where there may be blindspots in their software. What are the opportunities that they’re missing? Where might they be losing out on key revenue-building opportunities? For many, a monetizing payments integration i...

/payments /devops

Penny Townsend

Penny Townsend Co-Founder & CPO at Qualpay

Platform as a Service: Not just another industry buzzword

Since the explosion of fintech over the last several years, the industry has been a breeding ground for buzzwords and acronyms. Terms like “BNPL”, “neobanks” and “open banking” showcase how the industry has evolved at a breakneck pace with new innovations emerging on a near daily basis. With so much transformation, it can be challenging to forecas...

/payments /predictions Fintech

Penny Townsend

Penny Townsend Co-Founder & CPO at Qualpay

Breaking Through The Noise: A Seamless Customer Experience is Key to Success

Processing payments is complicated. It’s even more so with outdated and disconnected software vendors and processes, keeping payment data fragmented and prolonging the challenge to incorporate, offer, and support new payment options seamlessly. The outcome is that businesses struggle to update payment offerings and, alternatively, are faced with s...

/payments Embedded Finance

Penny Townsend

Penny Townsend Co-Founder & CPO at Qualpay

Empowering the Next Generation of Fintech’s Female Leaders

According to a recent McKinsey report, seventy-three percent of financial services C-suite executive positions are held by men. Within the payments industry specifically, gender diversity is even worse. The same study found that payments had the lowest share of female representation at the entry-level, manager, and senior-manager ranks. And repre...

/payments /people

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