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Elena Berestovaya

Elena Berestovaya Owner, Chief Marketing Officer at Ubanksy.com, UpTrader Software Design

How to Choose Best Forex CRM for Your Brokerage?

Currently, in the Forex Fintech market, there are numerous CRM systems offered for brokers. So, on what criteria should one select the best CRM for your brokerage company? We present a list of parameters based on the requests of clients from Forex CRM Provider UpTrader that will help guide your choice. The CRM should be designed specifically for...

/startups Fintech

Elena Berestovaya

Elena Berestovaya Owner, Chief Marketing Officer at Ubanksy.com, UpTrader Software Design

A-book/B-book brokers: what the difference is and how to make a right choice

Ever pondered the difference between A-book and B-book risk models in forex while selecting a broker? Or considered which model suits your brokerage venture best? What do these terms imply? Who acts as a forex market maker? How much do these brokers really make? Let's dive deeper! At first glance, forex trading seems straightforward for traders: c...

/sustainable /markets Fintech

Elena Berestovaya

Elena Berestovaya Owner, Chief Marketing Officer at Ubanksy.com, UpTrader Software Design

Be Picky! - A Working Marketing Strategy for New Forex Startups

At UpTrader, we often come across forex brokers who struggle with stagnant sales growth. To address this challenge, they may try various approaches such as improving their software, adding new assets, changing their workforce, or seeking out new Forex CRM systems. While all of these strategies have their merit, let's explore some marketing advice ...

/wealth /startups Marketing in Financial Services

Elena Berestovaya

Elena Berestovaya Owner, Chief Marketing Officer at Ubanksy.com, UpTrader Software Design

Customer service as a method to increase customer loyalty and retention for Forex CRM Provider

What happened? What problem did we solve? Once again, a developer nervously told a support engineer that the issue the customer is experiencing is not on our side. He added that it was at least the 4th time that he was answering this particular question and that it would be worth remembering it. The support manager got offended and replied that

/startups /markets Customer Service 2015-2019-2025

Elena Berestovaya

Elena Berestovaya Owner, Chief Marketing Officer at Ubanksy.com, UpTrader Software Design

Who would benefit from the legalisation of crypto, other than miners?

It seems that the Ministry of Finance and the Central Bank of the Russian Federation have managed to overcome the crisis known in psychology as the Kübler-Ross model. It describes five stages of dealing with a crisis situation, beginning with denial and continuing with anger, bargaining, depression, and, finally, acceptance. Apparently, this is wh...

/regulation /crypto Law and Finance

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