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Beth Benedict SVP of Client Services at Rakuten Advertising

Finance Marketing 101: Understanding the Ins and Outs

Consumer finance is an extremely competitive space. Banks, lenders and credit card providers are battling against one another to win over new and existing customers with tailored reward incentives, flexible spending limits, low APR, etc. In order to succeed, financial institutions turn to data-driven marketing tactics to get in front of consumers ...

03 September 2021 /regulation /retail Marketing in Financial Services