Kerry Leech Co-founder at Roo & Eve
It's all too common for sales and marketing teams to work in isolation, creating a breeding ground for misalignment, inefficiencies, and squandered opportunities. Having worked as a Head of Marketing, I’ve been here. Often, the targets and incentives differ and it creates a competitive *even blame-like* culture – rather than collaborative. But, by...
25 April 2024
You’ve probably heard of Account Based Marketing. It’s a highly effective and efficient demand generation strategy — used by leading B2B fintechs — because it hones your entire marketing and sales towards those you’ve identified as the best fit, highest-value prospects. As well as being extremely effective for B2B fintechs with longer sales cycle...
24 January 2023 Marketing in Financial Services
The gated content ‘lead generation’ era is over. Today’s B2B buyers want to consume high-quality content, gather insights, and solicit advice from their peers - before ever talking to sales. In fact, according to Gartner, 43% of Baby Boomer, Gen X, and Millennial customers prefer a sales rep-free experience. So how can fintechs meet changing buyer ...
28 November 2022 Marketing in Financial Services
B2B FinTech firms underwent a digital transformation sprint since the beginning of the pandemic, packing years of digital transformation into a few months - and in many cases, significantly changing day-to-day work. These changes radically transformed the way buyers research and make purchases. Today’s B2B buyers want to consume high-quality conte...
14 October 2022 Marketing in Financial Services
The fintech industry has seen major changes since the pandemic, both accelerating digital adoption and the need to satisfy new customer expectations. But implementing the appropriate fintech marketing techniques to align to this new world is becoming more and more challenging in a market that is already saturated. That’s why leading fintechs are ...
18 July 2022 Marketing in Financial Services
The way fintech, financial services, and banking clients purchase has fundamentally changed. Buyers are more informed than ever and know when they’re being sold to. And nobody wants to feel sold to. When we say people hate to be sold to, we mean they hate feeling manipulated, pressured, and in every other respect prevented from making up their own ...
19 August 2021 /people /startups Marketing in Financial Services
Building credibility is complex. It can take a lot of time to build your ideal customers’ trust. Not to mention, it takes even more work to maintain it. But credibility is key for Fintech businesses. Now that almost every product has some kind of AI or automation feature, why should customers choose yours? People may appear excited about your tec...
30 July 2021 /people /markets Marketing in Financial Services
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