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Barley Laing

Barley Laing UK Managing Director at Melissa

How to prevent synthetic identity fraud before it strikes

Increasingly sophisticated fraud is on the rise. One of the fastest growing is synthetic identity fraud (SIF), which sees criminals creating new, false identities using a combination of real, stolen and fake data - such as birthdates and addresses - which they then use to defraud those in financial services. AI-powered tools are accelerating this ...

/identity /crime Digital Identity Management

Barley Laing

Barley Laing UK Managing Director at Melissa

Leverage mobile ID verification for KYC / AML compliance and global growth

With around five billion people in the world having access to a smartphone, out of a global population of just over eight billion, a mobile number is quickly becoming a vital part of the identity verification process in KYC and AML compliance, and in the fight against fraud. Traditionally, matching a name to an address has been and continues to be...

/regulation /identity Digital Identity Management

Barley Laing

Barley Laing UK Managing Director at Melissa

Five ways to ensure compliance with stricter global fraud prevention regulations

Nasdaq’s 2024 Global Financial Crime Report highlights $3.1 trillion of illicit funds flowing through the global financial system. As a result, financial crime and fraud prevention regulations are being tightened up globally. In the UK, for example, a new ‘Failure to Prevent Fraud’ criminal offence will be enforced from September, as part of the Ec...

/regulation /identity Data Management and Governance

Barley Laing

Barley Laing UK Managing Director at Melissa

Spring clean customer databases to deliver growth in uncertain times

2025 is proving to be a challenging time for financial institutions looking to drive revenue. Organisations from the Bank of England to the IMF have been predicting a year of slow economic growth in the UK for the remainder of 2025, and now there’s uncertainty on tariffs which could have a significant negative impact on economies globally. In this...

/regulation /retail Data Management and Governance

Barley Laing

Barley Laing UK Managing Director at Melissa

Seven ways to tackle bad data and drive business performance

Bad customer data – databases where customer data is inaccurate, incomplete and inconsistent – causes huge issues for financial institutions. Accurate customer data informs effective customer communications and personalisation. Without it, communications quickly become ineffective, even detrimental to the customer experience, damaging brand reputat...

/regulation /identity Data Management and Governance

Barley Laing

Barley Laing UK Managing Director at Melissa

Strategies to deliver a standout customer onboarding experience

In an increasingly competitive and congested financial services industry, improving the customer onboarding experience is vital for those serious about growth. With it costing on average five times more to source a new customer than to keep an existing one delivering a great customer experience from the outset, during the onboarding stage, is criti...

/regulation /identity Customer Service 2015-2019-2025

Barley Laing

Barley Laing UK Managing Director at Melissa

Reducing the impact of AI-driven fraud in 2025

Driven by evolving AI technologies deepfake software, automated phishing systems, chatbots and advanced data analytics, are enabling fraudsters to create highly personalised and convincing fraudulent schemes, quickly and easily. This is at a time when fraud and scams are at record levels according to the UK’s Financial Ombudsman Service. They have ...

/ai /identity Artificial Intelligence and Financial Services

Barley Laing

Barley Laing UK Managing Director at Melissa

Prioritise contact data quality for effective fraud prevention

Financial crime remains a big issue with $3.1 trillion of illicit funds flowing through the global financial system in 2023, according to Nasdaq’s 2024 Global Financial Crime Report. It’s no wonder that most in financial services are investing heavily in advanced ID verification technology to protect themselves from fraud and meet increasingly stri...

/identity /crime Digital Identity Management

Barley Laing

Barley Laing UK Managing Director at Melissa

How to prevent AI induced hallucinations

In the financial services sector the transformative power of artificial intelligence (AI) promises to, and in many cases already is, driving real-time business success. From enhancing data-driven insight and productivity, to improving fraud detection and customer experience. However, in the rush to adopt AI many haven’t taken into consideration ho...

/ai /retail Artificial Intelligence

Barley Laing

Barley Laing UK Managing Director at Melissa

The damaging impact of poor quality data in the financial services sector

It has been estimated by MITSloan that the cumulative cost of inaccurate data is 15 to 25 per cent of revenue for most organisations. This is because poor quality data wastes resources, undermines everyday operations and communications – particularly personalised customer communications. It causes inefficiencies in both time and money in the creat...

/regulation /identity Data Management and Governance

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