3778 Results from /retail
Jim Marous Publisher at The Financial Brand
The financial services industry has a vast reservoir of data on their customers, but is in the infancy stage of utilizing this data for financial or competitive gain. In a study published by the IBM Institute for Business Value in conjunction with the Said Business School at the University of Oxford entitled, "Analytics: The Real World Use of...
20 June 2013 /retail Innovation in Financial Services
With an increasing need for banks to increase revenues and decrease costs, optimizing every marketing contact has never been more important. In addition to leveraging multiple channels to generate a steady stream of new customers, one of the easiest and most steady sources of new businesses and related revenue is to reach out to current customers ...
18 June 2013 /retail Disruption in Retail Banking
Retired Member
Retail bank branch closure is a growing trend in several countries as a cost cutting method. The thinking behind this is logical: branch banking is expensive so it makes sense to drive customers to channels such as online and mobile which still provide a wide range of services but are cheaper for the bank to operate. But will this increasing shift...
18 June 2013 /retail Social Banks
The production of a major brand’s gift card scheme can present numerous challenges for Retail Managers, but it doesn’t have to be this way... In my opinion, gift card managers for major UK brands don’t get the recognition that they deserve. Theirs is a tough role - not only do they need to synchronise the operations of numerous and varying supplier...
17 June 2013 /retail
At this year’s MobeyDay event in Barcelona we got a little sand, a lot of sun and a whole lot more social media. Even though discussions were had over a wide range of mobile banking topics, it still felt like there was a general preoccupation with two things: privacy and social media. "Who's friends with their bank on Facebook?" asked Co...
Understanding customers is the foundation to a sustainable competitive advantage in banking. Therefore, financial marketers can no longer wait to embrace the power of advanced analytics to gain insights and evaluate opportunities that will improve cross-selling, up-selling and enhance share of wallet. Financial marketers also need to extract more ...
14 June 2013 /retail Innovation in Financial Services
Alex Noble Account Director at McAfee
Nationwide Building Society did well to respond so quickly to last week’s social media campaign. The story and the whole news cycle highlights a new set of risks & challenges for CRM. What makes it especially challenging is that there were no objections to the content of the adverts or Nationwide itself. The problem was the context in which the...
07 June 2013 /retail Innovation in Financial Services
A YouGov survey, which came out earlier last month, gave a startling insight into UK students’ attitudes towards a career in banking. With just two percent stating that they consider working for a bank, the impact this could have on an industry that relies on attracting the very brightest talent in the future provides cause for concern. It’s easy ...
07 June 2013 /retail
It seems like speech analytics has been around forever. Yet mainstream enterprise adoption has remained elusive. This is not for lack of desire. In a survey carried out by Forrester in 2011, the two top challenges to improving customer service were creation of customer insight and having a single view of customer information and data. No doubt this...
28 May 2013 /regulation /retail
One month on from Project Verde, what have we learnt? Back at the end of last month, I wrote a piece for the Guardian about the collapse of the Project Verde deal, and what that debacle said about the state of the UK’s retail banking industry. Now, a few weeks further on, the plot has thickened for both the Co-op and Lloyds, and I thought it might...
24 May 2013 /retail
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