Latest Marketing News: Finextra Research

Calypso Technology selects Pedro Porfirio as senior VP, chief product officer

Calypso Technology, Inc., the standard for treasury and capital markets software, has appointed Pedro Porfirio as Senior Vice President, Chief Product Officer.

11 August 2015

Company update/Marketing

TD vows to 'Bank Human'

Banking often seems cold and impersonal, more about transactions than real, human relationships. But one bank is on a mission to make banking human again. TD Bank, America's Most Convenient Bank®, today announced its third "Bank Human" campaign, which uses cinematic-style advertisements to illustrate that it doesn't take superhuman powers to solve customer problems.

27 July 2015

News/Marketing

Citi launches New York Mets social media sweepstakes

Citi is wrapping 50 bicycles in New York Mets colours for a social media sweepstakes, inviting locals to post photos of the bikes on Twitter and Instagram for the chance to win baseball-related prizes.

03 July 2015

Company update/Marketing

Standard Chartered appoints new global head of digital marketing

Standard Chartered Bank today announced the appointment of Damien Cummings as Global Head of Digital Marketing.

19 May 2015

Company update/Marketing

Zafin and CSOB launch bank-wide loyalty programme

Zafin and Ceskoslovenská obchodní banka (CSOB) are pleased to announce a successful launch of the Era World Rewards program, powered by Zafin's miRevenue.

09 April 2015

News/Marketing

Visa Everywhere aims to harness the startup community

Visa has issued a challenge to startups, inviting them to pitch their ideas for ways in which the card giant can market its products and services.

11 March 2015

Company update/Marketing

Crypto-currency community embarks on PR offensive

The Bitcoin Foundation announced today a partnership with Bitcoin companies BitFury, BitGo, Tally Capital, ChangeTip, and Bitcoin Foundation lifetime member Bruce Fenton to engage theAudience - one of the world’s largest multi-channel publishers of social and digital content.

12 February 2015

Company update/Marketing

Citi forges digital marketing alliance with Zillow

Citi announced it has entered into a digital marketing alliance with the online real estate marketplace Zillow®.

10 February 2015

News/Marketing

Citi and American Express join $21 million Persado funding round

The venture capital arms of Citibank and American Express have joined a $21 million funding round for digital marketing communications company Persado.

23 January 2015

News/Marketing

Santander hides Secret Santa Jenson Button inside ATM

Santander brought some cheer to customers over Christmas by squeezing Formula 1 driver and Secret Santa Jenson Button inside an ATM.

02 January 2015

News/Marketing

Clinkle entices students with vending machine full of free cash

Much derided mobile payments startup Clinkle has unveiled its customer acquisition strategy: bribing students with $20 bills from a vending machine stuffed with cash.

26 November 2014

Company update/Marketing

Fiserv to run charitable campaign via Popmoney

Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, today announced the launch of Season of Giving, a charitable giving campaign benefitting the 501 (c)(3) nonprofit organization Good360.

21 November 2014

Company update/Marketing

PostFinance taps SAS big data tech for multichannel marketing

One of Switzerland's largest banks, PostFinance, is using big data analytics from SAS to engage individually with hundreds of thousands of customers.

11 November 2014

Company update/Marketing

Buses in Poland's major cities deploy self-service ticketing with Verifone

Verifone (NYSE: PAY), announced today that several hundred buses in Poland’s major cities are now providing passengers self-service ticketing using Verifone’s UX Series of unattended contactless payment devices that can display payment amounts and targeted messaging to consumers.

04 November 2014

Company update/Marketing

GoSwiff launches new suite of value-added mobile services

GoSwiff, the leading innovator of mobile commerce and marketing services, today announced its new suite of Value Added Services (VAS) to go hand-in-hand with its mobile payment solutions.

04 November 2014

News/Marketing

Zopa hands out 'money trees' to commuters

P2P loan outfit Zopa has brightened the morning commute for travellers arriving at London Victoria Station by setting up a market stall to hand out free 'money trees' to bemused passers-by.

25 September 2014

News/Marketing

Sage Pay wins ZappHack with location-aware ticketing app

After 36 gruelling hours of coding, designing and testing, Sage Pay's three-person team has emerged victorious at the ZappHack Revive Retail hackathon in London this week.

10 July 2014

News/Marketing

JPMorgan gets more than it bargained for in Twitter Q&A

JPMorgan has cancelled a Twitter Q&A session with vice chairman Jimmy Lee after people jumped on the opportunity to barrage the firm with mocking tweets, insults and nonsense.

14 November 2013