Marketing

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/retail

Digital Lighthouse to deliver training to the Financial Services Forum

A newly-created North East based performance marketing agency has announced a new partnership with a major national finance body.

/payments

Kort to acquire Paysafe marketing business

Paysafe Limited (“Paysafe” or the “Company”) (NYSE: PSFE), a leading payments platform, announced a definitive agreement to sell its direct marketing payment processing business line (“the disposed business”).

/retail

Omnicommander and Apiture team on credit union marketing

Award-winning digital solutions provider Omnicommander today announced its partnership with Apiture, a leading provider of digital banking solutions, to provide its bank and credit union clients with access to enhanced end-user digital marketing and communication services.

/retail

Santander unifies its global media and creativity services with Publicis

Santander is consolidating its media and creative services worldwide under a single agency to help its business transformation.

/payments

Payment Cards Group and Black Bear Merchant Services set up AbbyPay brand

The Payment Cards Group Limited (“PCG”), a cloud-native payment processor and acquirer, and Black Bear Merchant Services Limited (the holding company of BBMSL Limited “BBMSL”) are pleased to announce the signing of a strategic alliance to establish a new brand and group holding company, ABBY Pay&Tech Holdings Limited (“AbbyPay”).

/people

23% of LGBTQ+ talent not comfortable being 'out' at work in financial services

Four in 10 (40%) Gen Z LGBTQ+ professionals believe leaders in the financial services industry are ineffective at being allies to the LGBTQ+ community, finds a new report from LGBT Great. This issue is likely to intensify as Gen Z, the most diverse generation to enter the workforce—with 17% of global respondents identifying as LGBTQ+1—continues to shape the future of work.

/payments

Cardlytics releases new customer data Insights Portal

Cardlytics, the digital advertising platform, has today launched its new Insights Portal, providing brands and marketers in the UK with flexible access to anonymised customer spending trends data.

/payments

Fidelity Payment Services and Cardknox rebrand as Sola

Fidelity Payment Services and its proprietary payment gateway, Cardknox, today announced a consolidated brand identity and company name – Sola.

/Marketing

FIS forms partnership with Fulham FC

Global financial technology leader FIS® (NYSE: FIS) and Fulham Football Club have together announced a new partnership, unveiling the state-of-the-art Markers, presented by FIS, an innovation space and technology hub at the new Fulham Pier.

/people

Backbase appoints Tim Rutten as CMO

Backbase, the creator of the Engagement Banking Platform, today announced Tim Rutten's appointment as its new Chief Marketing Officer (CMO).

/retail

Sopra Banking Software rebrands as SBS

Sopra Banking Software (henceforth referred to as 'SBS'), the global financial technology company trusted by more than 1,500 financial institutions for their digital transformation needs, today announced that it will immediately begin using the brand name SBS as part of a global rebranding initiative.

/regulation

Plum enters commercial deal with adclear.ai

We’re thrilled to work with Plum, a leading smart money app.

/ai

AI helps Klarna cut marketing agency spend by 25% and run more campaigns

Klarna, the AI powered global payments network and shopping assistant, has cut its sales and marketing spend by 11% in Q1 2024 while increasing the number of campaigns and updating marketing collateral more frequently.

/retail

TD unveils 'sonic identity'

TD Bank Group (TD) working closely with Sixième Son, a global sonic branding agency, has introduced a sonic identity.

/payments

Zelle becomes LAFC Golden Boot Club partner

Los Angeles Football Club (LAFC) today announced Zelle as a Golden Boot Club corporate partner and the official peer-to-peer payment provider of LAFC.

/payments

MoneyGram pitches AI-generated Mother's Day cards

In advance of Mother’s Day, one of the most significant holidays for the cross-border payments industry, MoneyGram has launched “Make Your Mother’s Day,” a funny and memorable way to celebrate moms – no matter where they are in the world.

/retail

AS LPB Bank renamed Magnetiq Bank for fintech push

AS LPB Bank officially changed its legal name to AS Magnetiq Bank, while also introducing a new brand visual identity.

/regulation

MQube adds complaince check feature to mortgage marketing product

MQube, a mortgage technology company and parent of MPowered Mortgages, the UK’s fastest mortgage lender, has today announced that it has enhanced “Marketing Genius”, a tool which generates marketing content for brokers.

/payments

Aryza integrates with Dotdigital

Aryza Group, a leading provider of financial software solutions, announces its strategic partnership with Dotdigital, an all-in-one customer experience and data platform.

/retail

CFCU Community Credit Union picks Pulsate marketing engine

Pulsate, provider of mobile-first engagement solutions that deepen digital banking relationships and cut through noise in consumers’ moments of need, announced today that CFCU Community Credit Union (CFCU) has chosen Pulsate as its premier marketing engine for its ability to meet individual members’ needs throughout all phases of life.

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