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The evolution of customer communications management

The evolution of customer communications management

Source: Capgemini

The way banks communicate with customers has changed forever and firms must adapt to new expectations.

Over the past five years, nearly every bank and finacial services firm has made an investment in customer communications management (CCM) in a bid to keep up with a changing digital landscape and the millennials that inhabit it. This Capgemini paper examines how banks can transform their CCM systems into agile, fast-moving digital publishing platforms.

Download the document now 720.7 kb (PDF File)

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Retail banking

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