Source: finextra.com
First direct's Natalie Cowen, acting head of brand, sat down with Finextra to talk about the UK bank's recently launched social networking site.
The virtual bank plans to introduce a raft of new features that will allow it to engage more actively with customers on the site.
Cowen also reveals that the average age of a first direct customer is 42. No need to be concerned about whether 'Teenagers do Twitter' or not.