Community

This option has been around in India in the form of "net banking" since over a decade. There aren't any significant advantages for the customer though, as (1) they need to remember/enter their username/password; (2) unlike card transactions it isn't possible to store card details with merchant and make the transactions actually quick (imagine carrying out a purchase at amazon where you have to enter your banking credentials everytime); (3) as Bo stated above, chargebacks and dispute resolutions are easier and safer with card transactions.