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Marcus Martinez

Industry Advisor, Worldwide FSI
Microsoft
Member since
17 Oct 2018
Location
London
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Followed by John Sims, Martha Boyle and 5 others you follow
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Marcus's opinions

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Marcus Martinez

Is your brand hurting your customer's feelings?

2020 will be a remarkable year. A new decade has begun, giving us the feeling of a fresh start, of possibility, and the opportunity to reflect on the changes and progress we have made so far. The challenge is to find a relevant point in time, an anchor if you like, that we can use in order to establish a meaningful comparison. When I think about ...

10 March 2020 /retail Open Banking

Marcus Martinez

Hyper-Casual Banking

If you own a smartphone, the chances are you have at least one gaming app installed. You know, for those rare moments when you have a few minutes to spare and just need to switch your mental focus. However, with the ever-increasing power of smartphones’ processing capabilities, mobile games have become much more sophisticated, with so many feature...

04 March 2020 Open Banking

Marcus Martinez

The Half-Life of Current Accounts

It’s a generally accepted concept that all physical materials decay over time. Rocks, food, metal, bones, etc… all of these things become weaker or decompose gradually, at different speeds. Scientists call this natural process “half-life”; a concept that can be applied to any area where the quantity or strength of something decreases over time. Th...

07 January 2020 Behavioral Economics in Banking

Marcus writes about

  • artificial intelligence
  • payments
  • people
  • retail banking
  • cloud
  • financial inclusion
  • predictions

Marcus's opinion archive

  • 2024 (3)
  • 2023 (1)
  • 2020 (3)
  • 2019 (6)
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