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Smart Apple: Why Big Tech’s latest gambit on savings is a pivotal moment for embedded finance

If the traditional banking industry was waiting for a sign that Big Tech’s threat looms larger than ever, Apple’s launch of a game-changing savings account via Goldman Sachs may be it. With 4.15% annual percentage yield, no fees and zero demand for a minimum deposit or balance, the new Apple Card savings account – which users can set up from th

01 June 2023 /payments /retail Embedded Finance