You’ve probably heard of Account Based Marketing. It’s a highly effective and efficient demand generation strategy — used by leading B2B fintechs — because it hones your entire marketing and sales towards those you’ve identified as the best fit, highest-value prospects. As well as being extremely effective for B2B fintechs with longer sales cycle...
24 January 2023 Marketing in Financial Services
Marketing in Financial Services
Jim CraigCo-Founder at Conotext
Roland KulenCo-Founder at AppCurate
Dmitry PanovCo-founder at Whillet - BaaS for embedded finance
Shiv IndeCo-Founder at Octate.ai
Nick HallCo-Founder at Stocknet Institute
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