Latest opinions that Brett King has shared on Finextra

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Brett King

CEO & Founder

Moven

Member since

14 Apr 2010

Location

New York

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Brett's opinions

A REAL solution to customer-centred banking?

The issue of how to make the migration to a truly customer centric organization is often agonized over. While many are keen to see that goal materialize, there are just as many who feel organizational inertia and long entrenched silos are just too significant a hurdle to circumvent. Innovation in the customer space is often a challenge too. How do...

23 September 2010 /retail /wholesale Innovation in Financial Services

What does the Business version of PFM look like?

Have a look at your bank's local website in respect to business internet banking and you'll see lots of demos, and promotion of basic features like 'instant balances', 'convenient transactions' and 'anytime access'. In 2001 that might have been world-class features but today that's tired, boring and hardly a differentiator. So why haven't we seen ...

15 September 2010 /wholesale Online Banking

Consumers shun bank marketing in favor of online research

At their annual ThinkBanking event last Thursday (Sept 9th) in Sydney,the Google Financial Services Team released their latest behavioral research supported by Global Reviews’ Customer Experience Benchmarking. The results are a shock to those expecting traditional marketing methods to strongly influence customer behavior in respect to product selec...

13 September 2010 /retail Innovation in Financial Services

Is Bank Campaign Marketing DEAD???

The perfect Ad is something advertisers dream about. Some "mAd" Men, go their entire career searching for it, others who are creatively gifted, come up with home runs, Gold Lions and accolades time and time again. Mad men have come to believe that if you can get the perfect mix of emotion, message, imagery, nuance and impact - that you c...

07 September 2010 /retail /wholesale Finance 2.0

Your Internet Banking is looking tired...

Is it just me or have you noticed that the pages behind the login for your bank haven't changed much in the last 5 or 6 years? According to the omnipresent Wikipedia, Stanford Federal Credit Union was the first financial institution to offer online internet banking services to all of its members in October 1994. Interestingly, while the Gramm-Leac...

25 August 2010 /payments Online Banking

The Shrinking Branch Value-Exchange

I don't know about you, but my time is one of my most valuable assets these days. I work long hours, I travel a lot, when I'm home I am struggling to find quality time (and quantity) with my kids, and I am increasingly trying to eek out a few minutes each day for myself. So anything that adds an additional demand on my time, better be worth it. So...

19 August 2010 /retail /wholesale Innovation in Financial Services

What's in a Twitter name?

Apologies to Shakespeare for the modified Romeo and Juliet reference, but the question is valid - what is in the 'name' of a customer these days? I’m on Twitter, I’m on Facebook, I have various other profiles online on sites like LinkedIn, etc but none of this information appears relevant to most of the service organizations I interacted with dail...

13 August 2010 /retail Innovation in Financial Services

Online Privacy and Fraud are not that big a deal...

I hear a lot of individuals in the financial services space expressing concerns about the risk of conducting business online, the lack of privacy in social media, the issues of identity theft and so forth. I’m not sure what these proponents of the ‘high-risk involvement’ model hope to accomplish, but if they realistically think that flagging conce...

05 August 2010 /retail Innovation in Financial Services

The 5 Stages of Social Media Grief for Bankers

This week I've met with some very interesting people and the subject of social media has been high on the agenda. Yesterday, I met with Tom Cannon, who is leading the charge on the Internet Banking initiative that is part of HSBC's "OneH" project - essentially their customer dashboard, single-view of the customer baseline technology. Ear...

22 July 2010 /retail Finance 2.0

Is Customer Experience innovation too hard for UK banks?

When you read a definition of Customer Experience you invariably will see two elements - the lifetime experience of the customer, and the total experience of the customer day to day as he engages in transactions with the provider of the goods or services he is utilizing. In meeting continuously with UK banks over the last two weeks I find an almos...

19 July 2010 /retail Innovation in Financial Services

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