I see and hear this a lot nowadays - in presentations and conversations. To be honest, apart from the questionable grammar of the question, I think the answer is pretty simple - NO! But scratch away at that simple answer and a more interesting question lies  beneath… Why do we need to define channels? I worked in banking for ten years - at a time 
                                        
                                        
                                            
                                            
                                                
                                            
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