Finextra Research
Sibos 2025
Sign in
Sign up
Sibos 2025
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
Sibos 2025
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

23,884
Expert opinions
40,639
Total members
398
New members (last 30 days)
209
New opinions (last 30 days)
29,252
Total comments
Join Sign in
Follow Unfollow

Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
Followers
18
Following
1
Opinions
156
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow
View Ketharaman Swaminathan's full profile

Ketharaman's comments

clear
This is not just a bank

Just another example of a bank waiting and watching and, in one single move, gobbling up a couple of startups who've achieved critical mass or threatening to wipe out years of work done by dozens of fumbling startups. Citi did it with eCount, AmEx did it with RevolutionMoney, now HSBC is doing it with M&S.

On another note, kudos to HSBC and M&S for placing the branch at the center of their new bank. It resonates well with my recent personal experience with HSBC's Cheque Deposit System: After years of paining customers by forcibly keeping them away from the branch by installing these machines that never worked properly, HSBC India recently decided that it wasn't worth inconveniencing the customer to save its operating costs. It has now brought back the good old cheque drop box - which work very well for its customers - inside its branches during business hours, with human assistance readily available if required. 

12 Jun 2012 15:59 Read comment

Payment industry is heating up but is it helping merchants?

While I agree with your point about a plethora of new payment methods becoming available to merchants, I'd be more concerned about the fate of the payment service providers. For decades, merchants are used to selecting the right mix of product, pack size and cost from a far bigger basket of merchandise options. They can readily tweak the same processes / best practices - e.g. consignment basis - to decide which payment methods to offer on their stores and e-stores. Besides, for e-stores, technologies like cloud-based A/B testing enable them to do this scientifically, quickly and with tiny budgets. If you'd like to know more on this topic, I'll be happy to continue this discussion offline.

12 Jun 2012 15:33 Read comment

The end of 'traditional' project management ?

Project management methodology follows development methodology. Unlike the construction industry, software has two different development methodologies, namely, waterfall and agile, so it's logical for it to have PRINCE2 and scrum as two different project management methodologies. With mounting issues in agile over time, I'd place my bet on the pendulum of development methodology swinging to the side of waterfall. Just today, I saw Facebook's homepage promising "No periodic updates" in connection with its downloadable mobile app. Given that agile and frequent updates go hand in hand, looks like FB has already given the nudge to its development methodology pendulum.

12 Jun 2012 15:01 Read comment

NCR ATM software ditches cards and PINs for mobiles and barcodes

Until now, I thought mobile wallets were the height of convolutedness in using a mobile phone instead of a plastic card but this one by NCR beats that hollow by taking convolutedness to new heights. But, I won't be surprised if proves to be a big hit among the segment of population that is already exposed to smartphones but is not yet old enough to become eligible for credit / debit cards. In all likelihood, these pre-adult GenYers will never learn how unconvoluted it has been for people to use cards at ATMs during the previous 40-50 years. To them, ATM + Smartphone might be the most natural combination. I see some parallels between this and the choice of email - desktop (e.g. Outlook) versus webmail (e.g. GMail) - between GenXers and adult GenYers. 

12 Jun 2012 13:54 Read comment

Barclays: Two revolutions that never were

Just so that my previous comments are clear, ICICI Bank exemplifies a different usage scenario, one in which said beneficiary doesn't have a card at all since s/he doesn't have an account with said bank. The use of mobile in this context is complementary to card, not as replacement to it. This product expands the market and earns fees for said bank and is not an example of a security mechanism. To me, supplementing cards by mobile / barcode is great, but not replacing the former by the latter.

12 Jun 2012 08:12 Read comment

Barclays: Two revolutions that never were

The NatWest link took me to a page that described how NatWest's customers could make cardless cash withdrawals from its ATMs. I admit that the use cases mentioned in the article for such a service - lost or stolen card - are valid but this service is hardly revolutionary or even forward-looking.

On the other hand, let me take the example of a product offered by ICICI Bank for over 4-5 years. Here, an ICICI Bank customer initiates a P2P payment via ICICI Bank. The bank sends an authorization code via SMS to the beneficiary, who doesn't have to be an ICICI customer. The beneficiary simply visits the nearest ICICI Bank ATM, enters the PIN and cashes-out the payment. ICICI Bank enables a P2P payment virtually in realtime even to the unbanked or customers of competing banks and makes a tidy fee in the bargain. While not revolutionary, this product expands the footprint of bank-driven retail payments and is self-funding. 

11 Jun 2012 16:00 Read comment

More Key Success Factors for the Digital Wallet

All 'open loop' digital wallets from competing vendors can be used across a variety of establishments that accept Visa / MasterCard. That being the case, aren't they 'open' enough as it is? While 'closed loop' digital wallets surely have a greater challenge finding mainstream adoption, banking regulations in India and a few other countries currently don't permit 'open loop' digital wallets from nonbanks.

11 Jun 2012 15:31 Read comment

UK high-street cash use on the rise - BRC

These figures don't portend too bright a future for mobile walllets, do they?

11 Jun 2012 15:22 Read comment

Half of world's POS terminals will be NFC-ready by 2017 - Berg Insight

@NickC & @ArunA: Thank you for your comments.

@ArunA: LBS is only one example of a non-NFC technology that permits realtime interaction via "geo-fenced" offers. Here, I agree with what you say about the need for the LBS service to be on. In fact, I'd go one step further and claim that, given rapid battery depletion problem in many smartphones when GPS / LBS is on, geo-fenced offer technology is unlikely to reach mainstream adoption for a while. However, non-NFC technologies include others that are based on credit cards. As long as the consumer pays via a certain enrolled credit card at a certain merchant, s/he automatically gets a realtime offer in her / his mobile phone. There's no need for any LBS service to be on. In fact, for SMS-based offers, there's no need for any mobile app to be on. For non-SMS-based offers, the rewards app has to be on, but that's no different from the NFC situation where the mobile wallet app must be on. Besides, in an NFC situation involving Google Wallet - not sure about ISIS though - the consumer must have opted in to receive offers from merchants in the first place, so a merchant can't unilaterally take control and bombard the consumer with offers.

11 Jun 2012 13:39 Read comment

Facebook and finance ... the next App revolution ?

@HenryW:

In case you're a customer of ICICI Bank outside India, the Facebook App is possibly not available for your account category, which is probably why you haven't heard about it. It's available for resident Indian savings account holders like me and I did get two emails from ICICI Bank announcing the launch of its FB app.

The ICICI Bank FB app makes you jump several hoops before you can sign up for it, effectively ruling out account  hijacking by anyone who only knows my FB password. It also demands a 4-digit PIN number for logging you in each time - this is after you've successfully logged into FB using your regular FB password. Therefore, even if someone hacks into my FB account, they can't access my ICICI Bank FB app. By following such an architecture, there's no need for banks to put their social media plans on hold due to the recent LinkedIn incident. However, I recognize it, when it comes to these decisions, perceptions matter more than the nitty gritty of the actual transactional flow, so anything is possible.

11 Jun 2012 12:58 Read comment

  • 1
  • 412
  • 413
  • 415
  • 416
  • 472

Ketharaman writes about

  • artificial intelligence
  • security
  • payments
  • regulation & compliance
  • people
  • retail banking
  • wholesale banking
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • markets
  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

  • 2025 (3)
  • 2024 (9)
  • 2023 (10)
  • 2022 (7)
  • 2021 (4)
  • 2020 (5)
  • 2019 (10)
  • 2018 (16)
  • 2017 (13)
  • 2016 (9)
  • 2015 (12)
  • 2014 (17)
  • 2013 (17)
  • 2012 (12)
  • 2011 (9)
  • 2010 (1)
ShowHide similar members

Similar members

Derek Roga

Derek Roga
Founder and CEO at EQUIIS Technologies Switzerland AG

Follow Unfollow
Pierre-Antoine Dusoulier

Pierre-Antoine Dusoulier
Founder and CEO at iBanFirst

Follow Unfollow
Reuven Aronashvili

Reuven Aronashvili
Founder and CEO at CYE

Follow Unfollow
Eldad Tamir

Eldad Tamir
Founder and CEO at FINQ

Follow Unfollow
Mike Dekock

Mike Dekock
Founder and CEO at MJD Advisors

Follow Unfollow

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs
  • Finextra Pro

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI

Members

Join the community News alerts

Follow

Download Finextra Pro

Download Finextra Pro from Apple App Store Download Finextra Pro from Google App Store

Download Finextra News

Download Finextra News from Apple App Store Download Finextra News from Google App Store

© Finextra Research 2025

Terms of usePrivacy PolicyCookie Centre