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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
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17 Apr 2009
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Ketharaman's comments

clear
MasterCard agrees £700m VocaLink acquisition

@GaneshVaidyanathan: I'd feel more confident about that prediction if the difference in yield between MC's and VL's business models is not as drastically different as 1% versus 0.003%. But time - and MC's shareholders - will tell...

22 Jul 2016 18:45 Read comment

MasterCard agrees £700m VocaLink acquisition

@TomHay's predications may well come true but here's an alternative scenario: MasterCard leverages VL's existing relationships with consumers to move bill payments to credit cards and with corporates to move vendor payments to p-cards. This will help MC - and the card issuing banks - make more revenues.

22 Jul 2016 18:28 Read comment

MasterCard agrees £700m VocaLink acquisition

@NickCollin: It was early 2007. At a Top 5 UK Bank that had just started implementing FPS, we were discussing various ways - including value added products - to monetize FPS. As a marketing professional, I feel disappointed that, 9 years later, not one of them has fructified into an incremental source of revenue. Although I no longer have any vested interest, at least for old time sake, I'd be very happy if your prediction "MasterCard is probably just the right sort of company to do it" comes true!

22 Jul 2016 11:20 Read comment

5 Point Plan for CRS Implementation

Okay, thanks, @LauraGlynn. 

21 Jul 2016 17:24 Read comment

MasterCard agrees £700m VocaLink acquisition

MasterCard will need some major getting used to with the drastic difference between its own and VL's revenue models: As against ~1% that MC must be making on cards, VL's figure is only 0.003% (£182 million revenues on £6 trillion transaction values).

21 Jul 2016 17:21 Read comment

5 Point Plan for CRS Implementation

@SreeramYegappan: Indeed, my comment is intentional and serious.

21 Jul 2016 16:45 Read comment

5 Point Plan for CRS Implementation

I searched for "CRS" and found the following results above the fold: Certified Residential Specialist; Catholic Relief Services; Computerized Registration System; Congressional Research Service. Which one of them pertains to the "CRS" in this post?

21 Jul 2016 13:39 Read comment

Blockchain: a case for the general ledger

How do we reconcile "the financial ecosystem needs a centralised authority" with a "distributed infrastructure replacing centralised systems"? 

21 Jul 2016 10:49 Read comment

How Many Lawyers Does It Take to Save a FinTech?

According to American Banker, it's not clear how many of 50+ regulators have jurisdiction over US fintechs! Amidst this confusion, fintechs can't be blamed for staying away from lawyers!!

19 Jul 2016 20:11 Read comment

Spenders and Savers

Withdraw ££££ in cash from savings account at bank branch in Canary Wharf. Take a taxi to another bank branch in Hyde Park. Blow ££ when a tube journey would've cost only £. Remit ££££ from there. Enjoy the accomplishment of saving. Moral of story: Spending a little while saving a lot is a practical approach to saving.

18 Jul 2016 19:41 Read comment

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Ketharaman writes about

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