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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Is Monzo’s new IFTTT service the Initial Operational Test for IOT in banks?

Thanks but I was hoping for a more definitive list. The thing about search is the results depend a lot on the search keywords. I had a look at the list of all services on IFTTT. While Finance & Payments is the most obvious category in which one could find a bank, it's by no means the only one: I can imagine banks in other categories like Communication, Connected car, Calendars & scheduling, etc. The list of services is too long for anyone to spend time clicking each service to check the presence of banks in it. Let the banks who have already joined the IFTTT ecosystem do some marketing to spread awareness!

14 Jun 2018 11:53 Read comment

Is Monzo’s new IFTTT service the Initial Operational Test for IOT in banks?

Re. "(Monzo) ...join IFTTT ecosystem as one of only 11 financial services and payments services." Monzo claimed that it's the first bank in the world to join the IFTTT ecosystem. I'm seeing a lot of rebuttals and rebuttals to rebuttals of that claim on my Twitter Timeline.

Can you post the list of the 11 financial and payment services who have joined the IFTTT ecosystem?

13 Jun 2018 15:56 Read comment

NatWest taps Open Banking for cardless online payments

Why would I want to ditch my credit card? Maybe it's only me but this has the makings of becoming yet another solution looking for a problem. In any case, Bank Transfer mode of payment has been around for ages in India. Memory serves, it was also going to be launched by EBA Clearing nearly 10 years ago in Europe. My post on this topic is dated 2011. And that post began with a declaration that it was not innovative.

How is this "truly innovative"?

13 Jun 2018 11:58 Read comment

USAA sues Wells Fargo over remote deposit capture patents

@MarkSibthorpe: Not really. Patent is a patent is a patent. The fact that the patent office has granted it means the patent has merit. If it doesn't have merit, the patent office shouldn't grant the patent. Patent trolling relates to purpose of filing patent. Even if somebody files a patent only with the intent of trolling - and there's no evidence that USAA has done that in this instance - it doesn't take away the feat of getting the patent in the first place. 

11 Jun 2018 18:38 Read comment

USAA sues Wells Fargo over remote deposit capture patents

50 patents for just Mobile RDC? Kudos to USAA for achieving that stunning feat!

11 Jun 2018 16:42 Read comment

Light at the end of the loan origination tunnel

I agree that SMEs have a lousy experience while applying for bank loans. However, I disagree about the root cause. Bob Hope once said, "A bank is a place that will lend you money if you can prove that you don't need it." SMEs can't. That - more than technology - explains why banks treat SMEs shabbily. IMO, SMEs will get a good borrowing experience only from nonbank loan providers viz. NBFCs (Non Banking Financial Companies) in India.

09 Jun 2018 20:04 Read comment

Visa outage in Europe: letter to Charlotte Hogg from the UK's Treasury Select Committee

Yes indeed @BobLyddon, getting away with BS perpetually does require a certain type of skill. 

09 Jun 2018 19:16 Read comment

Visa outage in Europe: letter to Charlotte Hogg from the UK's Treasury Select Committee

Profitability is passé. Traction is the name of the game. More so if the said new bank is funded by venture capital à la Flipkart, PayTM, Uber, WeWork, et al but equally so even if it's listed publicly like SnapChat, Shopify, et al. 

As NYT put it so well in a recent article entitled The Entire Economy Is MoviePass Now. Enjoy It While You Can.:

"It used to be that in order to survive, businesses had to sell goods or services above cost. But that model is so 20th century. The new way to make it in business is to spend big, grow fast and use Kilimanjaro-size piles of investor cash to subsidize your losses, with a plan to become profitable somewhere down the road. Over all, 76 percent of the companies that went public last year were unprofitable on a per-share basis."

08 Jun 2018 19:00 Read comment

WHY MANY ICOs ARE A WASTE OF TIME

Nice post. The popular narrative on alt-coins in general and ICOs in particular swings between two extremes of the spectrum: Either it's the best thing since sliced bread or worst thing since WMD. It's not often that one comes across a balanced perspective. By pointing out that hit rate of ICOs is no lower than that of VCs, your post strikes the middleground. Kudos.

Two quick observations: (1) Coinist.com seems to have shut down - when I just checked, I found that the domain name was for sale at https://uniregistry.com/market/domain/coinist.com (2) Given the financial losses involved in a failed ICO, any specific reason why the title of your post has chosen to dwell on loss of time instead?

08 Jun 2018 15:35 Read comment

OCBC Bank and StarHub to create multi-industry loyalty platform

LOL didn't think anyone would act on my guidance just 3 days after I published How Blockchain Can Crack The Holy Grail Of Loyalty Programs:)

Keen to know whether OCBC / StarHub's proposed platform will merely permit users to manage multiple loyalty programs from one consolidated portal à la Using Miles and KeyRing referenced in my post OR enable trading of reward points of one program with those of another program à la  the Reward Exchanges referenced in my post.  

08 Jun 2018 13:49 Read comment

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Ketharaman writes about

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