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FWIW, here's a contrarian take by TechCrunch: https://techcrunch.com/2018/08/06/facebook-banking/

I admire Facebook's chutzpah. What's more, it just might work. I can see how millions of customers would readily click the DO IT button following a teaser like "Prevent credit card fraud without leaving your favorite app".

Not only is Blockchain a virtual external drive, it's also a virtual external drive that costs a fraction of existing Dropboxes of the world. As I explained at the end of my blog post entitlted Flight Delay Insurance - Why Blockchain?, Blockchain dApps like Storj and SIA connect billions of underutilized hard disks in a Blockchain-managed storage mesh, thus promising to cut down storage costs drastically compared to centralized external virtual drives like Dropbox.

flys? Am I missing some kind of phonetic pun in that spelling??

If only there was someone who took over my credit card reward redemption cycle, I'd gladly hand over whatever data they wanted to them and also be willing to share a percentage of the value of gift with this life - er reward points - savior. But, since breakage is a feature, not bug, of the rewards business model, I doubt if anyone will be able to go mainstream with this use case.

"Nearly two thirds say that they are satisfied with the service they get from their current bank, suggesting a lack of eagerness to share data with third parties." This is the Money Quote. It raises fundamental questions about the founding premise of Open Banking, namely, customers have an acute & chronic craving to get more value out of their banking data. But all is not lost. There's nothing like a few cryptocoins to persuade the same skeptical customers to part with their data. Open Banking Needs A Blockchain Boost

@RobinSetty: Now that you mention it, I recollect that. But, in this case, wouldn't this alert be useless? If the monthly charge is forcibly kept constant, then the monthly debit is not going to change from one month to another, so an alert whose job is to notify changes in "regular monthly debits" will find no changes and will do nothing.

@RobinSetty + 1. I especially like the innovation of splitting the commission for switch with the customer:) On a side note, I'm curious how the alert will work for utility bills, given that energy consumption tends to swing widely through the year due to differing heating / AC needs (1-4X range in my case).

Banks in India launched virtual cards around 10 years ago. Of late, I don't see this product. The way it worked, customer had to log in to bank's NetBanking portal first, generate a virtual card #, then visit the merchant's website and enter it. I guess the additional step - that too prior step - of visiting the bank's website introduced too much friction for customers to tolerate. I feel a slight change in the workflow might help: Customer visits merchant's website, where they click a button, which takes them to the bank website to get the virtual card # and then automatically come back to merchant website might improve usage of this product. Making bank website as the first website when a customer's intention is to shop on merchant website is a NO GO, IMO.

@TolgaTavlas:

TY for the Quora question - strangely, Quora didn't auto-display it when I wrote my question. I went thru' the answers. They're a mixed bag, with some attributing revenues to Ads, others to API license fees and still others saying no revenues. I'll also check out the other articles you've hyperlinked. Thanks.