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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Capital market tech spend trending up

Adding business value while implementing compliance solutions is an important business imperative for banks and FIs, considering the preponderence of topics pertaining to regulations and compliance that are likely to make demands for incremental IT spends in 2011. And, given our experience with injecting cross- and upselling value propositions into single customer view related compliance solutions, this is very much feasible. Technology vendors who differentiate themselves in this manner have a better chance at cornering a larger portion of the incremental spend. 

10 Mar 2011 10:22 Read comment

Google acquires UK price comparison firm

Google USA Search now includes Comparison Ads for Mortgages as well. 

https://www.google.com/comparisonads/home

10 Mar 2011 10:16 Read comment

The Silver Lining in Greater Regulation

Adding business value while implementing compliance solutions is definitely the way to go for banks and FIs. And, given our experience with injecting cross- and upselling value propositions into single customer view related compliance solutions, it's very much feasible.

At the same time, we've seen that regulations hit banks and FIs with impractically short implementation timescales and not enough clarity - at least not until their third or fourth versions (ex: TARGET2, SEPA-SDD). 

This tends to transform what is principally feasible into a major challenge that only a minority of banks and FIs are able to surmount, especially when they're faced with loss of reputation for non-compliance by the given deadline. 

08 Mar 2011 14:56 Read comment

HSBC to issue credit card sized Internet banking keycode device

Finally HSBC UK does it!

HSBC India issued RSA tokens for One Time Password (OTP) generation for Internet Banking access more than six years ago. I didn't have to visit the branch to collect the token which came to my home address by post. It got activated upon first use. Losing the token, battery running dry and all other standard concerns around this technology have somehow spared me so far, and I've been a satisfied user of this security method. 

Around four years ago, I visited the HSBC branch in Canary Wharf to open a bank a/c. After finishing the entry of the basic particulars into her PC, the manager who was doing this on my behalf asked me to come over to her side of the table and enter a static password for Internet Banking access on her computer.  

Given my elegant, self-service experience with HSBC India, I was surprised to come across a somewhat old-fashioned process in HSBC UK - and that too at the branch right below its global HQ!

When I pointed this out, the manager admitted that, unfortunately, all system enhancements in UK were put on hold pending a multi-year core replacement. Looks like this has finally happened!

This experience taught me a lot about how legacy systems stymie progress in one part of a bank whereas their absence infuses agility into its other parts, however remote they may be from the headquarters.  

08 Mar 2011 14:36 Read comment

Mitek releases mobile ACH enrollment app

Props to Mitek Systems for coming up with yet another innovative product based on its patented mobile phone scanning technology. If it works as promised - I couldn't spot it on the App Store, so can't comment first hand - Mobile ACH Enrollment will eliminate a key source of friction in the ACH enrollment process.

However, unlike its other products related to Receipts, Fax, and Bill Payment, Mitek might face a couple of challenges with Mobile ACH Enrollment:

(1) As it is, consumers in the US might be wary of divulging their bank account details with mobile payments companies, many of whom are startups. How willing will they be to share it with another party like Mitek Systems? (It's far more common to give out bank a/c details in Europe, but checks from which to scan a/c # and sort code are rare there!)

(2) An average American might need to enroll not more than 1-3 bank accounts with not more than 2-3 mobile payments providers. That means this product will be used for a maximum of 2 to 9 occasions through the user's whole lifetime. Does such light usage justify the trouble of downloading and installing yet another app - even assuming it's free?

How well Mitek Systems surmounts these challenges will determine the adoption of Mobile ACH Enrollment.

03 Mar 2011 14:01 Read comment

Anonymous comments on Finextra

@Anonymous of 03/03/2011 12:15:46:

Answer: Sorry, I meant Matt White.

PS: I'll take this as another example of how the newly-turned "anonymous" Finextra "specialized walled garden" community can foster expert and prolific Q&A! 

03 Mar 2011 12:57 Read comment

Anonymous comments on Finextra

@Mark:

Am glad to hear that Finextra intends to stay focused on an industry and be selective about its membership profile. It struck me that, by adding "anonymity" to its intrinsic nature of being a "specialized walled-garden", Finextra may not only end up enriching its blogging platform but also be in a position to germinate a value-added Q&A property for the fintech industry - somewhat akin to Quora for the startup / VC industry.

Having just watched a Gartner+SmartStream Sponsored Video webcast on Finextra about Intraday Liquidity Management, the first question that came to my mind was "Can treasurers in the Finextra community share their experiences of live implementations of intraday liquidity management technology solutions?"

The specialized nature of the Finextra community will guarantee quality of responses, and the new ability to submit them anonymously will ensure that there are enough responses to the make the Q&A thread interesting. 

03 Mar 2011 11:55 Read comment

Anonymous comments on Finextra

Is this the first step towards eventually opening up Finextra to unregistered comments? Something that many blogs do probably to add SEO juice and gain a few positions on search engine results.  

02 Mar 2011 18:08 Read comment

Hmmm....

@John: Although I'd commented on a different Finextra item today seeking more details of the withdrawal process, I hadn't dreamt of such a diabolical scenario as you've outlined. Good catch! But hope it doesn't come true. 

28 Feb 2011 12:44 Read comment

Visa introduces card-to-card cash transfer system

While the article doesn't explicitly say so, I'm assuming it refers to cross-border money transfer, since domestic transfers via credit cards have been in vogue in many countries (including India) for a few years now.

It would be instructive to get more details around the "last mile" and security of the transaction: Can the receiver opt to keep the received funds in his/her credit card account forever and offset it against other spends on the card? If not, how does s/he transfer it to their bank accounts? Hopefully the receiver needs to only divulge his/her credit card number to the sender, for few will be comfortable disclosing Name on Card, Expiry Date and CVV?

28 Feb 2011 08:38 Read comment

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Ketharaman writes about

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