Mitek releases mobile ACH enrollment app

Continuing to expand consumer options for convenience in mobile banking, Mitek Systems Inc., today rolled out another innovative application for mobile payments companies which offers consumers the most convenient way to enroll their checking accounts.

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The company said its Mitek Mobile ACH Enrollment™ solution allows mobile-payment companies to help consumers enroll their checking accounts as funding sources for mobile payments with a simple "Point, Shoot, Enrolled!" solution that requires only that consumers snap photos of blank checks with their smart phone cameras. Mitek's application captures all the information needed for enrolling their accounts.

Today, consumers connect their checking accounts to their mobile-payment solutions by typing in a complex set of numbers shown on their checks via their smart phone keypads. These strings of numbers often confuse and frustrate consumers to the point that they either abandon their attempted mobile transactions or enter the digits incorrectly.

However, by having consumers snap photos of their checks, Mitek's patented technology eliminates confusion and frustration by capturing and passing on all relevant checking account information that the payment company needs to connect its payment solution to the consumers' checking accounts.

The product name is derived from the widely used Automated Clearing House (ACH) function in financial transactions. ACH processes large volumes of credit and debit transactions, which in 2010 totaled nearly 19 billion transactions valued at more than $29 trillion.

Mitek Mobile ACH Enrollment joins Mitek's flagship Mobile Deposit®, Mobile Photo Bill Pay™ and Mobile Receipt® applications that all capitalize on the company's core competency - the patented ability to securely and accurately detect, capture, analyze, enhance and process digital information gathered via the smart phone camera.

"By eliminating keystrokes, our new Mobile ACH Enrollment solution reduces consumers' anxieties about enrolling their checking accounts with mobile payments providers," said Mitek President and CEO James B. DeBello. "They no longer have to worry about entering each character in the proper sequence because they can let their smart phone camerae cameras do all that.

"We're turning our many years of experience in extracting critical data from check images and our patented intellectual property expertise into a platform of innovative applications for the mobile banking environment," added DeBello. "The Mobile ACH Enrollment product is the first in a series of enrollment solutions enabled by our mobile imaging platform. Our customers who supply technology solutions to the financial services industry continue turning to Mitek for help in addressing industry problems. We're happy to oblige."

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Comments: (1)

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Props to Mitek Systems for coming up with yet another innovative product based on its patented mobile phone scanning technology. If it works as promised - I couldn't spot it on the App Store, so can't comment first hand - Mobile ACH Enrollment will eliminate a key source of friction in the ACH enrollment process.

However, unlike its other products related to Receipts, Fax, and Bill Payment, Mitek might face a couple of challenges with Mobile ACH Enrollment:

(1) As it is, consumers in the US might be wary of divulging their bank account details with mobile payments companies, many of whom are startups. How willing will they be to share it with another party like Mitek Systems? (It's far more common to give out bank a/c details in Europe, but checks from which to scan a/c # and sort code are rare there!)

(2) An average American might need to enroll not more than 1-3 bank accounts with not more than 2-3 mobile payments providers. That means this product will be used for a maximum of 2 to 9 occasions through the user's whole lifetime. Does such light usage justify the trouble of downloading and installing yet another app - even assuming it's free?

How well Mitek Systems surmounts these challenges will determine the adoption of Mobile ACH Enrollment.

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