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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
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17 Apr 2009
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
How Banks Can Differentiate By Going The Extra Mile - Part 1

@Finextra M & John D: Thank you for your comments.

@Finextra M: With vested interest egging them on, we can be sure that banks will go the distance to make this product work perfectly (like BANK2 in my example already seems to be doing)!

@John D: From your comments, it appears that SMS alerts have not become the norm even for checking account, let alone credit card, transactions. (I always thought only the latter was new). If so, it's definitely high time they did. Many banks in India, including the BANK2 cited in my post, have been providing SMS alerts for checking account transactions for over 4-5 years, including condition based ones that you've described. Most of these products, including the one from BANK2, are free-of-cost. I also remember one of my UK bank accounts launching such a product around 2-3 years ago, albeit for a nominal fee.          

16 Sep 2011 07:49 Read comment

Misys taps social media location information for bank-to-customer payment authorisation

Certainly a "cool app", one that will help banks put one more tick in their 'social media strategy' box. However, by adding fuzzy check-in data sourced from social networks to already fuzzy fraud detection algorithms, won't the "false positive" rate shoot up? Realtime 2-way SMS alerts at the point of sale might mitigate this risk more reliably.    

15 Sep 2011 16:45 Read comment

Small and mid-sized firms opt for human touch over online banking

Goes to show that the channel journey is not so unidirectional after all and how all predictions of the death of the branch are so out of touch with ground reality. I recently gave up on mobile payments when friction jumped up severely after 2FA was made mandatory. Lately, the number of hoops I have to jump to make an ePayment is almost pushing me over the brink to go back to the convenience of checks. Not that I look forward to the day, but greater security risks impacting Internet Banking could well multiply friction by way of mitigating solutions so much that I go back to branches some day.

13 Sep 2011 11:58 Read comment

Robot traders set to oust humans from the trading floor

Algorithmic trading is generally used for proprietary trading. Where the securities firm is executing buy and sell orders on behalf of customers - in a business that constitutes a majority of trading flows today - I am not sure how this will pan out: Will robots talk to human beings on the other end of the phone? Or, is there a similar prediction that robots will take over from humans at pension funds, municipalities and other investing firms ('clients')? 

09 Sep 2011 11:48 Read comment

US cybercrime czar falls victim to skimmers

I wouldn't bet my last dollar on that - historically, there seems to be a strong preference for addressing symptoms rather than eliminating root causes. 

07 Sep 2011 09:27 Read comment

Do QR codes have a future in Europe and the US?

As a provider of a business card QR code solution, we find that the use of QR codes by advertisers is on the rise sharply but their adoption by consumers is still quite weak. Like @Finextra Member, we also notice that the need for downloading and installing a QR Code Reader App on mobile phones is a major barrier for adoption. We've seen adoption improve when the QR code clearly describes what to expect by scanning it as well as links to landing pages, special offers and discount coupons rather than to the homepage of websites, most of whose URLs can be typed in relatively easily into a mobile browser. 

06 Sep 2011 15:14 Read comment

US cybercrime czar falls victim to skimmers

One of the largest cyberfrauds in the USA - the so-called Onwuhara HELOC Fraud - was apparently solved after a massive investigation that was launched when the fraudsters had unwittingly plied their trade on one Robert "Duke" Short, a former U.S. Treasury agent and Treasury Department's national chief of investigations. Reporting on the story, this FORTUNE article commented, "He was ... the wrong man to hit".

Hopefully, these skimmers might similarly realize that Jenny Durkan "was the wrong woman to hit".

It's so ironical that these fraudsters steal someone's identity but don't really "get" who that somone is!

06 Sep 2011 08:46 Read comment

Consumer behaviour in a mobile world

Some people might push through a transaction on a mobile channel at first pass to avoid the pain of repeating it, whereas others might abandon the channel altogether due to the friction it poses. For me, VbV and other forms of 2FA were the last straw in my use of mobile payments: I've gone back to Internet-based ePayments or checks. IMHO, it makes sense to compare conversions and shopping cart abandonments only among channels having similar transaction volumes. With m-commerce accounting for less than 1% of retail sales (according to figures for the US market, all forms of remote channels contribute to less than 8% of revenues), that scenario is a long way off.  

05 Sep 2011 14:16 Read comment

Catch the crooks or stop the fraud?

While I like the convenience of looking up my account balance from my mobile phone, I fear that fraud mitigation will erect so many hoops for me to jump that I might eventually prefer to drop into the branch or ATM instead. In the case of payments, I think the bad guys have already won: Two-factor authentication on a mobile phone was the last straw. I've gone back to ePayments and checks. Therefore, I agree with your prediction around how "a general climate of insecurity around financial technology" can be "very bad news" for NextGen payment methods.

However, given the current state of financial technology, I spot more than one pair of mutually-exclusive-and-collectively-exhaustive attributes among convenience, speed, security, efficiency, service, and ease of use! Not sure if this is an aspirational list at this point or are there examples of any banks that have actually managed to deliver all of this in a single payment solution?

05 Sep 2011 13:59 Read comment

Domestic issue - false picture

@Bo H:

A good portion of cross-border B2B payments happens via TARGET2, which uses ISO20022 as well. You can correct me if I am wrong, but I think the SCT alignment benefit you've highlighted is equally applicable for TARGET2 messages. This provides one more reason why e-invoicing should follow ISO20022 standards.  

05 Sep 2011 13:42 Read comment

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Ketharaman writes about

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