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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
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Ketharaman's comments

clear
Close more sales with the right payment methods

@Myles Dawson: TY for your reply. Actually I'm not looking for any figures. I'm looking for "the types of payment methods the 32% of abandoners wanted to use but retailers didn't support?". I'll download your report when I get a chance but is there a tl;dr answer to my specific question?

20 Sep 2018 19:24 Read comment

Crypto exchanges’ legal status questioned in NY

What's wrong about "possible violations of ... violations"?:)

20 Sep 2018 12:40 Read comment

Close more sales with the right payment methods

Any idea what's the funding source in the case of Alipay / WeChat Pay - credit card or debit card or bank account?

Re. "UK retailers lost £422 million ... as a result of not letting shoppers pay using their preferred payment method", any idea what were the types of payment methods the 32% of abandoners wanted to use but retailers didn't support?

20 Sep 2018 10:15 Read comment

Mastercard and Amex invest in 'pay-later' platform Divido

Happy to see yet another fintech that sells what people want to buy. When Will Fintechs Sell What Consumers Want To Buy?. I predict that Divido's expectation of "20% more sales for retailers" is a major underestimate. Historically, credit not only increases conversion rate but also expands ticket sizes.

20 Sep 2018 10:06 Read comment

Nearly half of UK transactions now contactless

@Nick Collin: TY for your comment and figures. Yes, 95% growth over 32% share in 2017 does make it highly plausible that 50% of all instore card transactions could be contactless by now. As an ex-London resident, I totally agree that it's a remarkable success story. I remember the Krispy Kreme outlet in Canary Wharf, which was the only outlet that accepted contactless cards in 2007-8. I also remember a false start in circa 2004, when Finextra reported a pilot contactless project by Jersey City-New York Ferry. On my next trip to the US, I visited the ferry terminal just to see how contactless worked. The ticket selling attendant out there didn't have a clue of what I was talking about when I asked him for a demo of contactless payment! Contactless has come a long way since then.

18 Sep 2018 15:02 Read comment

Nearly half of UK transactions now contactless

Half of what UK transactions? All transactions? - Impossible. All instore transactions? Unlikely since Visa has a higher share of card transactions instore and how can MasterCard know those numbers? All instore Mastercard transactions? Maybe possible.  

17 Sep 2018 18:48 Read comment

The disintegration of customer experience and the promise of omnichannel

Nice post. Resonates well with my experience. Whenever neobanks claim that customers use branch only because the digital experience sucks, I tell them about the number of times I use digital channels because the branch experience sucks. Why Branch And Digital Channels Will Coexist Forever. Omnichannel has a long way to go in banking. 

That said, IME, it has a longer way to go in other industries.

Everytime I diss banking CX, I realize that I've never bought a laptop or smartphone or detergent or anything else from the respective brand's website, even though all of them do sell their products online. Strikes me that, omnichannel warts and all, my banks' digital channels are far more usable than those of companies in retail, high tech, CPG, and other industries. I'm led to conclude that banks at least get one or two channels right individually compared to many other industries. 

Keen to know if you've experienced better omnichannel implementations from nonbanking industries. 

13 Sep 2018 11:26 Read comment

Gates and Bezos back UK startup bidding to end payday poverty cycle

Good luck to Wagestream but when I read what sounds like its founding premise - "A major reason for so many people struggling towards the end of the month is that the vast majority of Brits - unlike Americans - are paid monthly" - I've to wonder. After all, payday lending is big business in the US. 

12 Sep 2018 18:43 Read comment

Bob Diamond is a building a new digital bank in Greece

Just calling it "bank" would also suffice:)

12 Sep 2018 12:13 Read comment

Biometrics will eliminate friction in financial services

@Ramdas Narayanan:

TY for your kind words. My summary has hardly a dozen words but it took me nearly a dozen years of observation to feel confident enough to put it out in the public domain!

On a side note, you should see the reaction of people when I point out the disconnect between intent and action to some of them. They always come up with some explanation for why their action is indeed secure and not driven by convenience and why there's really no disconnect. Some day, I'll write a post on that. 

07 Sep 2018 18:22 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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