Cringeworthy marketing gallery

A place to look at misguided and ill-informed attempts to be trendy and leap upon assorted passing bandwagons. Ideally this is done without necessarily understanding the true nature of the issues involved. Not just fintech stuff necessarily but anything labelled Web 2.0 is fair game.

Retired Member 

You'd never get a bank choosing a logo this bad...

I looked on with horror today at the replacement for the rather nice London 2012 logo. I liked the old one - the Thames sweeping through the 2012. Classy. We're good at logos and design in the UK. The old British Rail logo - still in use. The Tube map. The Finextra logo - a classic. Kidding. Banks of course all have logos - usually quite nifty on...

04 June 2007

Retired Member 

Blog now or you're fired

In an interesting twist of daftness it would appear blogging is to be made compulsory at Sony BMG, according to The Register. In the past, people have got in serious hot water after blogging and not quite following the company line, but it seems now that Sony folk in the "creative areas" will be expected to blog or be frowned upon. I wou...

03 April 2007

Retired Member 

Liverpool Victoria name change shocker

Having survived since 1843 on their name, the Liverpool Victoria appear to have had a sudden attack of expensive rebranding. The new name, which only slightly resembles a typo is the catchy LV= as explained on their site. "..after listening to our members, customers and staff we decided that our brand name needed to evolve to make it more r...

22 March 2007 /retail

Retired Member 

Information revolution? Marketing farce more like!

Anyone taking a tube in London recently will have spotted some striking posters proclaiming an information revolution. Reading between the lines they seem to be having a go at Google and imply it's a grass roots, underground movement - but give little away. Advertising on the Underground isn't exactly cheap or particularly, err, underground so I ...

12 March 2007