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From the public filings of the US Federal Communications Commission - a mobile phone manufactured by Mobicom but branded by Citibank. The phone has no numeric keypad but instead uses basic navigation buttons to interact with onscreen menus. Features include an MP3 player, speakerphone, PIN entry and NFC technology for making credit card payments.
Citi has yet to make a public pronouncement on its plans for the phone (if any), but it holds interesting possibilities: 'Sign up for our mobile banking service and get a free bank-branded handset'.
As a long-term customer engagement strategy it beats the free iPod promotions run by Citi in the past.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Andrew Ducker Payments Consulting at Icon Solutions
19 December
Jamel Derdour CMO at Transact365 / Nucleus365
17 December
Andrii Shevchuk CTO & Co-Partner at Concryt
16 December
Alex Kreger Founder & CEO at UXDA
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