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Two word slogan - yours for 1.4 million quid

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The Register are reporting that HMRC apparently got through an impressive £1.4m in 2006 coming up with a new slogan - HMRC Ambition.

Yup that's only 700,000 per word. Bargain. 

While we're on the topic of daft rebranding - what on earth possessed the Beeb to do what it did to BBC3?  

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Cringeworthy marketing gallery

A place to look at misguided and ill-informed attempts to be trendy and leap upon assorted passing bandwagons. Ideally this is done without necessarily understanding the true nature of the issues involved. Not just fintech stuff necessarily but anything labelled Web 2.0 is fair game.

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