Demystifying the most common ecommerce myths

Whether it is starting or managing an online venture, there are lots of misconceptions and myths surrounding ecommerce today. If you think jump-starting an ecommerce website is so easy, you are completely mistaken. Establishing an ecommerce store, at times, can be the most difficult job on this planet. Here are some common ecommerce myths.

- One of the most common myths surrounding ecommerce is that merchants believe they will start getting traffic as soon as they build a site. Sadly, this ain’t true! You will have to work on marketing and promoting your business through various channels to get yourself noticed. You will also have to keep aside some money for internet marketing.

- Next, merchants also feel that offering products at cheapest prices will get them more customers. However, the reality is besides pricing, merchants have to work hard on the storefront design, security, checkout experience and much more to attract & retain customers.

- Another myth worth mentioning is that store owners feel processing rates is the only factor to consider while choosing a merchant account. The fact is you should never go for a service depending on this factor alone. Make sure you check the various rates charged by the services provider including set up fees, cancellation charges etc. It is very important to choose the right merchant account for your business after looking into various factors. For more information you can visit High Risk Merchants.

- If you think having an online store that supports only English language is enough to target global audience, you are completely wrong. Research has shown that less than 30% of the consumers buy from stores that don’t support their native language. So, to win more customers, make sure your store supports multiple languages.