Merchants hate paying 2% for credit card interchange, yet reports show that they are willing to pay 7-9% to companies like Google that envelop the payment transaction within the shopping context and actually deliver sales. A recent study by Deloitte looks
at online purchases only, but I am excited about how the same ideas can be applied to real-world purchases.
See the full blog post at:
http://aneace.blogspot.com/2007/10/merchants-will-pay-7-9-for-full-payment.html