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Banks are under constant pressure to meet their customer expectations and reacting piecemeal to customer requests buys little time. Banks need to invest in their business so they can anticipate customer needs and offer an engaging online user experience.
By choosing a global software partner with the necessary scope and scale, a bank can start to meet their corporate customer’s needs. The right advice is crucial as banks will not succeed by simply replicating what has worked for them or the competitors in the past.
What looks like an appealing option today can soon become the bank’s next out of date legacy system; so packaged solutions have gained broad appeal as they shorten the time-to-market for new services and offer a visible return.
Software partners have had to evolve in order to rise to meet the new market dynamics. They too must adopt a new, client-centric approach that enables banks to transform payments into a business that creates strategic value. Dissemination and implementation of best practice methods is critical, but so is education and guidance. They also need to deliver solutions that offer visible strategic benefits.
At the end of the day all businesses need to meet their customers’ needs or they risk losing them to their competitors.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Amr Adawi Co-Founder and Co-CEO at MetaWealth
25 November
Kathiravan Rajendran Associate Director of Marketing Operations at Macro Global
Vitaliy Shtyrkin Chief Product Officer at B2BINPAY
22 November
Kunal Jhunjhunwala Founder at airpay payment services
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