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Apple's iPhone has taken over the Blackberry as the mobile handset of choice for tech-savvy financial services workers, according to new research by Avanada. This was reported in a Finextra blog post this morning. They said, the most popular smartphone used in the Financial Services workplace was the Apple iPhone (35%) sneaking ahead of the Blackberry and Android (32.5% each). Banks are now ditching their Blackberry only approach for staff including Deutsche bank, Bank of America, Citi and JPMOrgan Chase. Now everybody knows that the mass adoption of Apple started with an iPhone. Once you get hooked to an iPhone, the iMac comes next when you realise how much time you can save. After you buy the iMac all the issues with trying to run your life on a PC and an Apple come next, so you ditch your PC when you get fed up with the anti-virus messages. What next? The staff demand Apple at their bank workstations? Would the banks cave in to the pressure? I guess I should calm down, it would be a tall order. They will wait till the last second if at all I guess.
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Kunal Jhunjhunwala Founder at airpay payment services
Shiv Nanda Content Strategist at https://www.financialexpress.com/
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