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This report truely suggests that a time has arrived for comprehensively utlising the Online Banking channel from multiple dimensions. Traditional Banks are struggling to keep pace due to a) competiting non-banking players, b) failing to connect new generations (say Y / Z), c) intensively strugging with silo's of multi-dimension IT applications, d) failing to maintain speed of "go to market" e) reliance on generic corporate oversight as against channel-led oversight, f) not recognizing full potentials of multiple factors which drive the channel etc etc . In essence, there is a strong need for each bank for identifying with "evolution of online channel maturity" and specifying a suitable plan of action to survive, compete and thrive. In the absence of any such holistic approach banks have survival threat from both horizontal as well as vertical players and needless to say, more mergers / acquisitions would be visible in days to come.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Kunal Jhunjhunwala Founder at airpay payment services
22 November
Shiv Nanda Content Strategist at https://www.financialexpress.com/
David Smith Information Analyst at ManpowerGroup
20 November
Konstantin Rabin Head of Marketing at Kontomatik
19 November
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