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For the past year, I’ve been screaming about the trouble with social media as it relates to identity theft, brand hijacking, privacy issues, and the opportunity social media creates for criminals to “friend” their potential victims in order to create a false sense of trust and use that against their victims in phishing or other scams. I predicted long ago that the problem will get a lot worse before it gets better and there’s no question about it, criminal hackers have taken hold and are in full force.
We hear about a new Twitter phishing scam almost daily, whether it’s via direct messaging or a shortened URL. My spam folder is filled with emails from Facebook phishers, requesting new login credentials, or a “friend” who’s sending me a video that’s actually a virus.
Not too long ago, it was big news when someone had their Facebook account jacked by someone who impersonated the victim, claiming to have lost their wallet in the UK and begging for a money wire. Lately, I see another story about another victim every week.
Last time I checked, Facebook had more than 400 million users and Twitter has more than 50 million. These numbers jump exponentially every month, and old and new users are still being victimized.
James Carnall, manager of the cyberintelligence division at security monitoring firm Cyveillance, says, “Social media cybersquatting is where domain name cybersquatting was ten years ago”.
Scammers aren’t just stealing identities and spreading malware. They are brand jacking in ways that are hurting companies’ bottom lines. While many may not have sympathy for the bottoms lines of billion dollar corporations, this hurts the little guy, too. Knock off software, hardware, merchandise, and movies ultimately cost legitimate taxpayers jobs and hurt the economy when the money is heading to criminal hackers elsewhere in the world. Liz Miller, vice president of the Chief Marketing Officer Council, says, “Counterfeiting operations are highly organized, are very global and are picking up steam because of the economy.”
MarkMonitor, a company that tracks online threats for its clients, determined that phishing attacks on social networking sites increased by 164% over the past year. And in a CMO Council survey of 4,500 senior marketing executives, nearly 20% of the respondents said they had been affected by online scams and phishing schemes that had hijacked brand names. These statistics undeniably point to organized crime syndicates.
Protect yourself from social media identity theft.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Oleksandr Strozhemin Co-founder and CEO at Trinetix
13 August
Elaine Mullan Head of Marketing and Business Development at Corlytics
12 August
Abhinav Paliwal CEO at PayNet Systems- A Neo Banking Software Platform
Donica Venter Marketing coordinator at Traderoot
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