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Twitter is on a few people's minds at the moment, and although it has tremendous potential as a communication tool and is still in it's primitive stages- twitter has provided some unusual insights into human activity. Some analysis of twitter following habits seem to show:
'Although men and women follow a similar number of Twitter users, men have 15% more followers than women. Men also have more reciprocated relationships, in which two users follow each other. This "follower split" suggests that women are driven less by followers than men, or have more stringent thresholds for reciprocating relationships. This is intriguing, especially given that females hold a slight majority on Twitter: we found that men comprise 45% of Twitter users, while women represent 55%. To get this figure, we cross-referenced users' "real names" against a database of 40,000 strongly gendered names.' (from Bill Heil, a graduating MBA student at Harvard Business School).
'Even more interesting is who follows whom. We found that an average man is almost twice more likely to follow another man than a woman. Similarly, an average woman is 25% more likely to follow a man than a woman. Finally, an average man is 40% more likely to be followed by another man than by a woman. These results cannot be explained by different tweeting activity - both men and women tweet at the same rate.'
It's also different than the usual social network site where more men follow women and women follow content created by women more than that of men.
Another amusing look at twitter is Tom Z Zeng's site tweet sentiments.
Twitter is an interesting platform and will undoubtably provide financial institutions with their greatest challenges. In more than superficial ways.
The U.S. leads the tweeting race accounting for 53% of users, The UK is approaching 7%, closely followed by Brazil with Canada, Australia, Japan, Germany, Netherlands, and Iran with just 1.73% slightly ahead of India and Indonesia. The recent US and Iranian elections showed a serious side to social networking. The numbers have been increasing steadily to critical mass and should now climb rapidly. I predict 300 million users within 2 years, possibly many more, especially as it becomes more useful to more people.
The potential uses are far beyond the less than sublime daily routines described by some and twitter is capable of alleviating some of the more boring tasks we do, like banking perhaps...
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Luke Allchin Director - North America at RFI Global
26 September
Darya Lyhach PR manager at Noda
24 September
Kunal Jhunjhunwala Founder at airpay payment services
Sergiy Fitsak Managing Director, Fintech Expert at Softjourn
23 September
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