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It was long believed that developed economies firmly rooted in the credit and debit card tap-and-pay ecosystem would be difficult to change. Due to their perceived insecurity and clumsiness, QR code payments were limited to developing nations. But a subtle revolution is taking place that is upending this presumption.
Singapore is one example. Once a pioneer in contactless payments, this tech-savvy country has seen a sharp decline in contactless payments in favor of QR code-based transactions, especially those that use account-to-account (A2A) transfers like Direct Debit (SG QR) or PayNow.
The Development of Direct Bank Debit and QR Code Payments
A number of important variables have fueled Singapore's transition to a cashless society. The Monetary Authority of Singapore (MAS) changed the game in 2018 with the introduction of the Singapore Quick Response Code (SGQR). It is now simpler for customers and businesses to accept QR code payments thanks to this single label that combines 27 distinct payment QR codes into one uniform standard.
It is clear that QR code payments are widely used; according to a 2021 Statista poll, 36% of Singaporean respondents had tried this payment method. In addition, the PayNow real-time payment system, which makes it easy to move money between banks, has become very popular. By 2020, the number of individual registrations will have increased by 1.6 million, and the number of company registrations will have doubled.
Numbers Tell a Story
The data presents an unambiguous picture. A 2023 Statista research states that the value of QR code-based mobile payments in Singapore reached an extraordinary, making up more than 70% of all mobile payments made in the nation. It is anticipated that this trend will continue, with a market share expected to surpass 80% by 2025.
What’s Driving the Change?
So, what’s behind Singapore’s smooth move away from the traditional tap-and-pay system? Let’s break it down:
Implications and Opportunities
The changing landscape of payments in Singapore brings some exciting opportunities and important considerations for the industry:
Industry Transformation
The surge in QR payments is reshaping the scene in several ways:
Adapting POS Systems: Traditional point-of-sale (POS) systems will need to evolve to include QR code scanning capabilities effortlessly.
Boosting Security: As QR payments become more common, ensuring strong security measures will be key to maintaining consumer trust.
Let's talk about the amazing things on the horizon!
This shift is opening up a world of opportunities for everyone involved:
1. More Competition: With the payments ecosystem now more accessible, non-bank financial institutions (NFIs) are jumping in. This means more competition, which could lead to price wars and aggressive marketing strategies.
2. Better Convenience: Consumers now have more payment options than ever before. They can use their favorite payment apps, and businesses can offer a variety of payment methods to meet customer preferences.
3. Great Prospects for Fintech Firms: The move towards QR code payments and direct bank-to-bank transfers is a goldmine for fintech companies. There's a huge opportunity to create innovative solutions and capture a big slice of Singapore's growing digital payments market.
The Bottom Line
Singapore shows us that even advanced economies can't resist the appeal of QR payments. With the focus on convenience, saving money, and making finance accessible for everyone, QR code payments are set to transform how we pay digitally, even in well-established markets.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
David Smith Information Analyst at ManpowerGroup
20 November
Konstantin Rabin Head of Marketing at Kontomatik
19 November
Ruoyu Xie Marketing Manager at Grand Compliance
Seth Perlman Global Head of Product at i2c Inc.
18 November
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