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18-34 year olds going for a pre.... paid

30 May 2007 Be the first to comment

Hoss Atri

Head of Institutional Partnerships

Elifinty LLC

........Echoing Chris Skinner's comments, pre-paid is a very attractive market with fantastic potential. Other interesting facts about the taget market of 18 - 34 year old UK folk include:

Est. annual spending power of £500 - £35,000
Mobile , networked communities/packs
Believers in "Causes"
Little interest in politics
Active social life
Techno friendly
Wealth creators of the future... well , some of them!
Ready for responsibly priced and managed payment products

So how about this for a multiple personality pre-paid proposition for 18 - 25 year olds ?

pre-paid, entry level card, multi-channel top ups
debit upgrade, keep same card number feature
revolving credit add-on at age of 21
Rewards for responsible usage (e.g. free SMS,MMS / downloads)
Donates X in profits to preferred "cause"
24X7 online Self-service & customizable
Available through multiple issuing channels (My Space, Youtube, Google etc, local Indian / Chineese, music/fashion stores)
Plastic, wrist watch, wrist band, key fob, mobile phone formats

Global Copy Rights Reserved by yours truly.

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor.

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