What Does The Premium Playtech Acquisition Mean For The iGaming Sector?

Australian slot machine maker Aristocrat must take into account Playtech's complex corporate structure if it is to grow and prosper after an agreement to purchase Playtech for £2.7bn (€3.1bn/$3.7bn). In exchange for 680 pence per share, Aristocrat acquired 100% of Playtech.

In addition to Setanta Asset Management and T. Rowe Price Group, Aristocrat obtained letters of intent from many Playtech directors and shareholders in support of the transaction.

63.3 million Playtech shares, or 20.7% of the company's total outstanding shares, are the subject of the letters of intent.

Playtech's CEO, Mor Weizer, remarked that the merging of the two companies will create one large operating platform, enabling Playtech to expand its influence across industries. In addition to that, this acquisition will have a significant impact on the iGaming industry and in the near future gamblers may see the trading platform which will offer them paying with cryptocurrencies. “There are significant benefits for all of our stakeholders, including our customers, shareholders, as well as our incredibly talented team," says Weizer. 

Thoughts About Playtech Acquisition

Aristocrat's CEO, Trevor Croker, spoke on the combined company's scale and potential for worldwide development. He noted that the merger will finally offer Aristocrat access to the lucrative internet market. More specifically in North America, "the firm is well-positioned to capitalize on prospects in the rapidly expanding global online real-money gaming industry as they continue to open up." When it comes to accelerating Aristocrat's growth plan and delivering long-term shareholder rewards, Croker argues the proposed merger between the company and Playtech will do both.

In the US$70 billion online real-money gambling industry, it would provide Aristocrat immediate substantial size and competence. Aristocrat's foray into the online gambling sector, according to Eilers & Krejcik Gaming analyst Todd Eilers, is a win-win for both companies. Introducing Aristocrat's award-winning land-based slot content over the Playtech network and establishing iGaming operations and content in the US market will be the largest potential, according to Eilers.

Entering the real-money online gambling market, on the other hand, entails dealing with more difficult regulatory issues than in land-based gaming. There will be considerations for Aristocrat to make concerning some markets where Playtech is active. According to Playtech's full-year 2020 statistics, it earned $136.7 million in unregulated markets outside of Asia, while its half-year 2021 results showed that unregulated Asian markets brought in $68.4 million in unrestricted income. According to this, Playtech's total income in 2020 would be $1.29 billion, with revenue from unregulated markets accounting for more than $250 million.

Significance Of Playtech Acquisition For iGaming Industry

The purchase of Playtech may be advantageous to the iGaming sector. One of the primary reasons why the iGaming business may benefit from this purchase is that gamblers at crypto casino Winz.io will be able to see more games that stand out from the crowd. For example, Aristocrat, which provides land-based casino games to players, will now be able to make additional adjustments and adapt its games to internet casino games.

Furthermore, corporations want to build a single massive gaming platform that would be more inviting to gamblers. Furthermore, players will be able to access a myriad of games through this platform, expanding their experience and increasing their satisfaction.

When an internet product can be added to an existing land-based service, intriguing synergies are created. The casino can stay in touch with its patrons even while they're out of town thanks to a web channel and a mobile app; the benefits are many. Whether they're at home or on the road, the consumer has the option of continuing to play wherever they are (which often accompanies the presence of the gaming rooms). The virtual casino may also be used by operators to advertise their actual casino's numerous projects. The bottom line is: don't lose the player, keep him playing; interact directly to encourage him to visit the actual casino again. Don't lose the player, keep him playing.

Streaming alternatives from physical venues to online gamers and branded live casino halls are excellent solutions internet gaming providers can give land-based casinos. Land-based casinos can now offer their customers the ability to play their favorite casino games with their favorite dealers at any time and from any location with a live stream solution. For casinos, branded live studio solutions allow them to personalize everything from dealer attire and playing cards to table design and even the studio atmosphere. Of course, both technologies allow casinos to customize their live casino landing pages, UI components and colors, user interface languages, and table restrictions according to their own needs and preferences.

In the wake of recent events, we've learned that the world may change in a matter of days, therefore we must always be prepared and adaptable. Operating a gaming company online poses no danger to an already-existing land-based establishment. Instead, it provides the owner with a chance to market their company to a larger audience, target a wider range of player profiles, and connect with those who wouldn't otherwise be able to visit the actual casino in person.. Even if an online casino just has one table and one dealer, the owner may still draw in hundreds of players and maximize the earnings from one table by going online.