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Why is ISO20022 important?

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I keep hearing about ISO20022 and notice that umpteen standards committees are in full swing together with SWIFT who are somewhere in the middle but what are they trying to achieve, for whom and for when?  There appears to be a general agreement that ISO20022 is necessary but why and how will it be beneficial? In short there is an increasing amount of noise being generated about ISO20022 within standards but a deathly silence when it comes to the real business benefits and how it will produce tangible rewards for financial services firms.

It seems to me that ISO20022 has created too many groups beavering away behind closed doors, who are way ahead of themselves in agreeing things, before a clear business case has been made and I wonder who will be producing one and by when?

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