Community
The banks certainly seem to be waking up to the potential of going green.
In the last couple of days Barclaycard, Fortis and Lloyds have rushed out press releases on the subject.
Barclaycard are trumpeting a new green credit card. It is not due to be launched until the summer which is just as well considering they don't seem to have got around to working out exactly how it is environmentally friendly.
Fortis has released a PR about corporate environmental campaigns. It contains research about public attitudes to green issues but the most exciting thing they are actually doing seems to be providing a tool that allows you to calculate your own ecological footprint.
Lloyds TSB has at least announced a genuine green move. Its insurance arm is offering free cover for wind turbines, solar panels and ground source heating pumps.
Unfortunately I fear that any good this may do is undermined by their PR. It cites David Cameron and Jamie Oliver as role models for the green lifestyle – puts me off!
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Luke Allchin Director - North America at RFI Global
26 September
Darya Lyhach PR manager at Noda
24 September
Kunal Jhunjhunwala Founder at airpay payment services
Sergiy Fitsak Managing Director, Fintech Expert at Softjourn
23 September
Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.
Please read our Privacy Policy.