Community
Commercial Banking is a highly profitable customer segment for global and large regional banks, and a key growth strategy for community and smaller regional banks. New challenger banks are also turning up the heat on traditional brick and mortar banks, as they are starting to attract business customers to their digital only banks.
As a financial partner to businesses, banks must deliver solutions that introduce new service offerings, eliminate pain points and reduce costs. To meet that mandate, banks must assess and optimize the customer life cycle to exceed the wants and needs of businesses. Banks view the business customer life cycle as integrated stages of engagement, for example:
Banks are listening to their customers' call to action and focusing their efforts on optimizing the customer life cycle. Bank initiatives are centered around the customer experience and internal bank systems and processes, with the intent to deliver better, faster and easier solutions for their business customers. Examples include:
Leveraging Robotic Process Automation (RPA) and Artificial Intelligence (AI) technology to automate processes, integrate internal systems and enable real-time processing.
Initiating Merger & Acquisition (M&A) opportunities to generate significant cost savings, which in turn funds new technology.
Banks must break through the fourth wall and step into the shoes of business owners and Corporate Treasurers. See things through their eyes. Live their day-to-day life. Understand their opportunities. Experience their challenges and pain points. Then provide the products, services, technology, and expertise to help the businesses (and the bank) flourish. This will differentiate successful banks from their competitors.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Eimear Oconnor COO at Form3 Financial Cloud
07 November
Kyrylo Reitor Chief Marketing Officer at International Fintech Business
06 November
Konstantin Rabin Head of Marketing at Kontomatik
Alexander Boehm Chief Executive Officer at PayRate42
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