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Fake Sumo wrestler helps HSBC shoot itself in the foot

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HSBC stands accused of 'cultural insensitivity' after dressing up an overweight white man to look like a sumo wrestler and running it on ads across the UK.

Complaints have come in that it looks like the man's skin tone has been darkened and his eyes have been made to look narrower - however the ad agency concerned claim it's just standard photography make-up.

The British Sumo Federation are not impressed - and neither are many others.

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Cringeworthy marketing gallery

A place to look at misguided and ill-informed attempts to be trendy and leap upon assorted passing bandwagons. Ideally this is done without necessarily understanding the true nature of the issues involved. Not just fintech stuff necessarily but anything labelled Web 2.0 is fair game.

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